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# Tailored Zombie Game Apps
Season Two of the Walking Dead App Adjusts Gameplay Based on Choices

By Laura McQuarrie | Published 2014-01-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/walking-dead-app
References: [telltalegames](http://www.telltalegames.com/walkingdead/) & [itunes.apple](https://itunes.apple.com/ca/app/walking-dead-the-game-season-2/id741183306?mt=8)

Season two of the [Walking Dead app](https://www.trendhunter.com/trends/thronglets-game) is a continuation of the highly successful game’s first season, which follows the story of characters who are living in the same universe as the TV characters from the [zombie-infested world](https://www.trendhunter.com/trends/days-gone-remastered), just in a different location.

Like season one of the app, the gameplay is tailored based on the [decisions of players](https://www.trendhunter.com/trends/ai-layer), which include difficult choices like who to give the last of the food rations to, or who to save first in a situation that requires a snap decision, which will ultimately determine who lives and dies.

The decisions that players made in the first season of the Walking Dead game will be carried through and the game’s five episodes, which will be released periodically throughout 2014.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 13% | Activity: 22% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Why This Trend Is Growing

- **Tailored Zombie Game Apps:** Opportunity for game developers to create personalized gameplay experiences based on player choices.
- **Continuation of Interactive Storytelling:** Opportunity to expand on the success of interactive storytelling in mobile gaming.
- **Impact of Player Decisions:** Opportunity to explore the consequences of player choices in immersive gaming experiences.

### Industries Being Reshaped

- **Mobile Gaming:** Opportunity for mobile gaming companies to capitalize on the popularity of zombie-themed games.
- **Interactive Storytelling:** Opportunity for companies specializing in interactive storytelling to create engaging and personalized experiences.
- **Episodic Content:** Opportunity for businesses to release content in episodes, creating a sense of anticipation and engagement for users.

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- [Streaming Series Video Games](https://www.trendhunter.com/trends/thronglets-game.md)
- [TV Streamer Mobile Games](https://www.trendhunter.com/trends/this-is-a-true-story.md)
