# Oversized Shopping Bag Ads Primark's Walking Billboards Marked the Re-Opening of a Flagship Store By Laura McQuarrie | Published 2019-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walking-billboard References: [adsoftheworld](https://www.adsoftheworld.com/media/ambient/primark_walking_billboards) & [primark](https://www.primark.com/en/) To bring attention to the re-opening of one of its flagship stores in the United States, [Primark](https://www.trendhunter.com/trends/primark-never-basic-campaign) created "Walking [Billboard](https://www.trendhunter.com/trends/dreamies-treats)" advertisements within the King of Prussia Mall—one of the country's largest and busiest shopping destinations in Philadelphia, PA. For the activation, Primark created large-scale versions of its iconic shopping bags and turned people into [living advertisements](https://www.trendhunter.com/trends/og-influencers) to announce the location's re-opening, as well as the chance for shoppers to win a Big Bag Shopping spree of their own of up to $500. On the busiest day of the weekend, Primark also hired paparazzi to follow regular shoppers around the mall, emphasizing the retailer's ability to share cost-effective fashion styles with people to make them look and feel like celebrities with outfits worth capturing on camera. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Creating unique, interactive ads like walking billboards can generate buzz and bring attention to a brand or store's message. - **Experiential Marketing:** Offering customers a unique, memorable experience can create loyalty and increase brand awareness. - **Brand Activation:** Emphasizing a brand's message through activation events can build excitement and generate both online and offline buzz. ### Who This Affects Most - **Retail:** Using interactive and experiential marketing strategies can generate foot traffic and sales for retailers. - **Advertising:** Innovative advertising strategies such as walking billboards can help brands stand out in a crowded marketplace, especially in high foot-traffic areas. - **Events:** Creating activation events can bring together a community and emphasize a brand's message in a fun and memorable way. ## Related on Trend Hunter - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Cost-Conscious Clothing Campaigns](https://www.trendhunter.com/trends/primark-never-basic-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md)