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# Experiential Video Messengers
Walkie Talkie App Tribe Makes Video Messages Easier to Send

By Alyson Wyers | Published 2016-02-11 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/walkie-talkie-app
References: [techcrunch](http://techcrunch.com/2016/02/08/tribe-is-a-nifty-walkie-talkie-app/?ncid=rss) & [tribe.pm](http://tribe.pm/)

This walkie talkie app hopes to do away with more traditional SMS texting and replace it with EM (experiential messaging). The Tribe app is a social application for iOS and Android devices that emphasizes video and design.

Unlike other messaging apps where [video messages](https://www.trendhunter.com/trends/videosupport-api) are an option but not necessarily a go-to, this [Snapchat](https://www.trendhunter.com/trends/noteit) competitor makes it much easier and efficient to communicate in this manner. Currently in beta, the walkie talkie app is also faster because it only takes a few taps to send a video and doesn't even have a keyboard. It is also optimized for one-hand use and has a mini mirror feature so you can make sure you are looking your best while on the go.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 31% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### Key Themes Behind This Trend

- **Experiential Messaging:** The trend of using video and design in messaging apps to enhance user experience and communication efficiency.
- **Video-first Communication:** The trend of prioritizing video as the main form of communication in messaging apps, replacing traditional SMS texting.
- **Efficient Video Sending:** The trend of making it quicker and easier to send videos through messaging apps, reducing the need for keyboards and multiple taps.

### Where This Applies

- **Messaging Apps:** The industry that develops and provides applications for instant messaging and communication through mobile devices and computers.
- **Social Networking:** The industry that focuses on the development of platforms and applications for connecting individuals and fostering digital communities.
- **Mobile Apps:** The industry involved in the creation and distribution of software applications specifically designed to be used on mobile devices.

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- [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md)
- [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md)
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- [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md)
