# Thai Cuisine Snack Chips Walkers Sensations Thai Sweet Chilli Comes in Poppadoms and Wavy Cut By Michael Hemsworth | Published 2026-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walkers-sensations-thai-sweet-chilli References: [wholesalemanager](https://wholesalemanager.co.uk/walkers-sensations-builds-on-thai-sweet-chilli-leadership-with-range-extension-and-packaging-refresh/) & [contact.pepsico](https://contact.pepsico.com/walkers/about-us)  These [Walkers](https://www.trendhunter.com/trends/walkers-sensations-chips) [Sensations](https://www.trendhunter.com/trends/walkers-sensations-flavors) [Thai](https://www.trendhunter.com/trends/lays-thaistyle-red-curry) Sweet Chilli snack products have been formally announced by the brand in the UK to take on cuisine inspirations as a hat tip to foodie culture. The Thai cuisine-flavored snacks come in Poppadoms and Wavy Cut options, which each balance out high-quality seasoning with impressive texture. The products thus push on texture as a way to further build on the popularity of global cuisine inspirations for a greater sense of experience as consumers crave the next-generation of experiential snacking. Priced at £2.50 per pack, the products also address affordable escapism as shoppers embrace simple ways to indulge their senses on a daily basis. The new Walkers Sensations Thai Sweet Chilli snack products also show off the brand's bold new packaging that entices with its use of color and ingredient imagery. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 50% | Activity: 58% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Global Flavor Snacking:** Cuisine-inspired chip formats translate restaurant-style discovery into everyday grocery products, creating room for brands to localize international tastes at accessible price points. - **Texture-led Indulgence:** Distinct formats like poppadoms and wavy cuts elevate familiar snacks through mouthfeel, opening space for sensory differentiation beyond flavor alone. - **Affordable Escapism:** Premium-feeling snacks at modest prices satisfy small daily indulgences, enabling mass-market products to compete with more expensive experiential food occasions. ### Industries Being Reshaped - **Snack Foods:** The category is being reshaped by global seasonings and elevated textures that make standard chips feel more immersive and culturally inspired. - **Packaged Goods:** Bold packaging with color and ingredient cues strengthens shelf appeal, giving brands new ways to communicate flavor intensity and premium positioning. - **Food Retail:** Retailers benefit from accessible globally inspired products that turn routine snack purchases into discovery-driven impulse buys. ## Related on Trend Hunter - [Celebratory World Cup Snacks](https://www.trendhunter.com/trends/walkers-and-fifa.md) - [Holiday-Flavored Snack Chips](https://www.trendhunter.com/trends/pepsico-christmas-snacks.md) - [Curry-Flavored Snack Chips](https://www.trendhunter.com/trends/lays-thaistyle-red-curry.md) - [Asian Cuisine-Inspired Snack Ranges](https://www.trendhunter.com/trends/mccoys-thai-sweet-chicken.md) - [Limited-Edition Easter Snack Chips](https://www.trendhunter.com/trends/new-walkers-sensations-flavors.md) - [Social-First Gameshows](https://www.trendhunter.com/trends/walkers-do-us-a-flavour.md) - [Global Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/new-walkers-crisps-flavors.md) - [Heatable Shortbread Snacks](https://www.trendhunter.com/trends/walkers-shortbread-wee-chunkies.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md)