# Twitter-Activated Vending Machines Gary Lineker Gives Tweeters Free Walkers Crisps Bags By Meghan Young | Published 2015-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/walkers-crisps References: [becausexm](http://www.becausexm.com/blog/great-experiential-marketing-walkers-twitter-activated-vending-machine) & [walkers](http://www.walkers.co.uk) [Experiential marketing](https://www.trendhunter.com/trends/hey-u-up-campaign) is one way for brands to really connect with their consumers and a great example is set out by [Walkers Crisps](https://www.trendhunter.com/trends/walkers-baked-commercial). The snack company transformed a bus shelter into a vending machine and stuck long-term celebrity brand ambassador Gary Lineker inside of it to interact with commuters. Sitting on a box of Walkers Crisps, he encouraged them to Tweet a unique hashtag in order to receive a free bag. By using social media to create an interactive experience, Walkers Crisps ensured its campaign was very memorable. Of course, it would be hard to forget a man contentedly trapped in the wall of a bus shelter while eating a burger and reading a book. This publicity stunt hit all the right notes. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** Brands can engage consumers through interactive and memorable experiences. - **Social Media Activation:** Using social media platforms to create interactive campaigns can increase brand visibility and engagement. - **Celebrity Brand Ambassadors:** Leveraging celebrity endorsements can enhance brand recognition and consumer connection. ### Where This Applies - **Snack Food:** Snack companies can take advantage of experiential marketing to create unique brand experiences that drive consumer loyalty and awareness. - **Advertising and Marketing:** The advertising and marketing industry can benefit from integrating social media activation techniques to enhance brand campaigns and customer engagement. - **Celebrity Endorsements:** Industries utilizing celebrity endorsements, such as food and beverages, can explore partnerships to maximize brand visibility and appeal. ## Related on Trend Hunter - [Oven-Focused Baked Crisps Campaigns](https://www.trendhunter.com/trends/walkers-baked-commercial.md) - [Permissible Snack Brand Campaigns](https://www.trendhunter.com/trends/walkers-campaign.md) - [Complimentary Streaming Snack Promotions](https://www.trendhunter.com/trends/walkers-promotion.md) - [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md)