# Permissible Snack Brand Campaigns This Walkers Campaign Promotes Snacks Under 100-Calories By Michael Hemsworth | Published 2022-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walkers-campaign References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/walkers-highlight-low-cal-snacks-15-08-2022/) & [walkers](https://www.walkers.co.uk)  Many consumers are on the hunt for ways to enjoy some of their favorite foods in a healthier way, which is something this Walkers campaign aims to help support. The campaign will run using a multi-channel approach that leverages TV, digital, shopper and out-of-house, while also using influencer support to boot. The campaign will focus on the brands Quavers, Wotsits, Squares, [French Fries](https://www.trendhunter.com/trends/french-challenger) and [Monster Munch](https://www.trendhunter.com/trends/wotsits) multipacks that offer a crunchy snack with 100-calories or less per serving. Marketing Manager for Walkers Snacks at [PepsiCo](https://www.trendhunter.com/trends/walkers-snacks), Katherine Cook, commented on the new Walkers campaign: "More permissible choices are a key purchase driver for families when considering snacks. However, 69% of UK consumers are still not aware that Walkers’ current portfolio of multipack snacks contain 100 calories or less per pack. We want to change this narrative and drive further sales.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Snacking:** Brands should focus on offering healthier snack options to appeal to consumers who are looking for better-for-you alternatives. - **Multi-channel Marketing:** Advertising across various mediums allows brands to reach a wider audience and increase brand awareness. - **Influencer Marketing:** Partnering with social media influencers can be an effective way for brands to reach consumers and increase their credibility. ### Where This Applies - **Snack Food Industry:** Companies in the snack food industry should focus on creating snack options that cater to the needs of health-conscious consumers. - **Marketing Industry:** Businesses in the marketing industry can provide creative solutions for brands to effectively promote their products to a wider audience. - **Digital Media Industry:** Digital media companies can offer new and innovative ways for brands to reach consumers through social media, email marketing, and other digital channels. ## Related on Trend Hunter - [Reformulated Health-Focused Snack Products](https://www.trendhunter.com/trends/walkers-snacks.md) - [Cheeky Dry January Snacks](https://www.trendhunter.com/trends/walkers-baked.md) - [Oven-Focused Baked Crisps Campaigns](https://www.trendhunter.com/trends/walkers-baked-commercial.md) - [Tasty Low-Salt Snack Chips](https://www.trendhunter.com/trends/walkers-max-snack-chips.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Complimentary Streaming Snack Promotions](https://www.trendhunter.com/trends/walkers-promotion.md)