# Eye-Catching Alcoholic Kombucha Walker Brothers' Hard Kombucha Recently Rebranded For a Fresh Look By Grace Mahas | Published 2019-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/walker-brothers References: [thedieline](https://thedieline.com/blog/2019/6/12/walker-brothers-hard-kombucha-has-a-fresh--clean-look) & [drinkwalkerbrothers](https://www.drinkwalkerbrothers.com/) The [Walker Brothers](https://www.trendhunter.com/trends/tangerine-coffee-kombucha) recently launched a new, fresh look for its signature hard kombucha. The company launched in 2018 using [SCOBY](https://www.trendhunter.com/trends/hopbucha) (the living culture that is essential to create kombucha) from the founder's aunt, which inspired its slogan -- 'A family culture.' The alcoholic kombucha is made from high gravity and is a healthy and probiotic alternative to wine, beer, and liquors. The redesign boasts an understated and minimalistic logo that symbolizes a bridge. This bridge encapsulates the Walker Brother's belief in community. The design company Makebardo, "worked on a thin line between the literal and metaphoric. Instead of doing a pictorial bridge through an illustrative line work, they decided to express the concept of the bridge through the morphology of the wordmark, achieving a more interesting outcome." The restrained typography used in the logo is modest yet bold. The high gravity kombucha is brewed in Nashville, TN and is unpasteurized, gluten-free, and probiotic. It comes in four flavors including: 'Ginger,' 'Hops,' 'Peach,' and 'Jasmine.' ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alcoholic Kombucha:** Opportunity for disruption lies in creating unique alcoholic beverages that offer health benefits. - **Minimalistic Packaging Design:** Innovative packaging design that encompasses brand values and appeals to consumers seeking healthier beverage options. - **High Gravity Beverages:** Opportunities exist in the creation of alcoholic beverages with higher gravity levels to establish uniqueness in the market. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry can explore the creation of an alcoholic beverage line that offers health benefits to attract a broader audience. - **Health Food Industry:** Opportunities exist within the health food industry to introduce alcoholic beverages that provide probiotics and other health benefits. - **Design Industry:** The design industry can explore minimalist packaging design that shares brand values and reflects the drink's health benefits. ## Related on Trend Hunter - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Sessionable Canned Kombuchas](https://www.trendhunter.com/trends/koe.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md) - [Jalapeno-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/jalapeno-hard-kombucha.md) - [Coffee-Citrus Kombuchas](https://www.trendhunter.com/trends/tangerine-coffee-kombucha.md) - [Hopped Alcohol-Free Kombuchas](https://www.trendhunter.com/trends/momo-x-orbit-beers-hops-kombucha.md) - [Fruity Hard Kombuchas](https://www.trendhunter.com/trends/mate-maker.md)