# Walk-Thru Billboards McDonald's Walk-Thru Billboard Serves Up McFlurrys in London By Laura McQuarrie | Published 2021-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walk-thru-billboard References: [adweek](https://www.adweek.com/creativity/this-mcdonalds-billboard-doubles-as-a-walk-thru-window-offering-mcflurries/) [McDonald's](https://www.trendhunter.com/trends/food-truck-billboard) is serving up its Oreo [McFlurry](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) treats in an immersive way thanks to a walk-thru billboard set up for a limited time on London's South Bank. Those who pass by the Builder's Yard under Hungerford Bridge can claim their free treat during certain times of the day from morning til evening. The billboard boasts a built-in service window so that people can interact with the large-scale ad to receive their very own McFlurry made with vanilla ice cream and Oreo toppings. This walk-thru billboard from McDonald's was created to recognize that people are still looking for "moments of light-hearted release" and opportunities to forget the pressures and expectations of daily life. As such, this interactive ad promises to appeal to McFlurry fans of all ages. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 87% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Immersive Advertising:** Creating larger-than-life marketing campaigns that allow people to interact and engage with products in unique ways through immersive experiences. - **Pop-up Marketing:** Setting up temporary installations or experiences to surprise and delight consumers while creating memorable brand experiences. - **Experiential Marketing:** Creating interactive campaigns that immerse consumers in a brand's story, values, and products to create stronger connections and emotional ties. ### Where This Applies - **Fast Food:** Using immersive and experiential marketing tactics to drive brand awareness and increase foot traffic to restaurant locations. - **Advertising:** Exploring new and innovative ways to create engaging marketing campaigns that stand out and capture consumers' attention in an increasingly crowded market. - **Event Marketing:** Creating unique and memorable experiences at events and pop-up installations that drive brand loyalty and create buzz around a company's products and services. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Soft Serve Dispenser Billboards](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Fast Food-Themed Roads](https://www.trendhunter.com/trends/mcdonaldsfries1.md)