# Kids as Giants The 'Walk Tall' Clarks Children Shoe Ad Gives Little Ones the Upper Hand By Allison Love | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/walk-tall-clarks References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/clarks-childrens-shoes-walk-tall-13782005/) & [clarkscanada](http://www.clarkscanada.com/) The 'Walk Tall' [Clarks](https://www.trendhunter.com/trends/stranger-things-collection-1) shoe commercial demonstrates what the world would be like if kids were giants. The commercial gives kids some power by letting them feel what it's like to be tall and actually be able to do things. The commercial is pretty cute, showing [kids playing games and skateboarding](https://www.trendhunter.com/trends/joyful-chaos-family) among miniature buildings and small adults scurrying around. The 'Walk Tall' Clarks shoe commercial gives kids the upper hand. **Implications** - This Clarks shoe ad is hilarious and captivating. An interesting angle, the ad narrows the gap between kids and adults by reversing the conventional roles of the two age groups, where the dominance of adults is typically maintained by their physical size. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Kids as Giants:** Creating content that reverses conventional roles and offers new perspectives by presenting children as powerful and in control. - **Empowering Children:** Designing products and services that give children autonomy and respect can be a successful marketing strategy and help bridge the gap between children and adults. - **Playful Marketing:** Creating ads that are fun, entertaining, and imaginative can help captivate and engage audiences, particularly children and parents. ### Where This Applies - **Footwear:** Developing shoes that not only fit and support growing feet but also give children confidence and help them feel powerful. - **Toys and Games:** Designing toys and games that allow children to feel in control and have agency, showcasing them as the heroes and capable problem-solvers. - **Media and Entertainment:** Producing creative content that challenges norms and stereotypes, amplifying the voices and experiences of children while entertaining and educating audiences. ## Related on Trend Hunter - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Premium Bundle Footwear Programs](https://www.trendhunter.com/trends/back-to-school-collection-2.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md)