# Femme Rebelitorials Jaime King and Erin Wasson Walk on the Wild Side in Elle By Marissa Liu | Published 2009-09-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/walk-on-the-wild-side References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/jaime-king-by-alexei-hay-for-elle-us-october/#more-12527) & [elle](http://www.elle.com/) Elle Magazine continues to use [unconventional stylists](https://www.trendhunter.com/trends/asos-inspired-by) for its October 2009 issue. For ‘Walk on the Wild Side,’ [model-turned-designer](https://www.trendhunter.com/trends/modeloffduty-essentials) Erin Wasson, takes a stab at styling. The rebellious black and white editorial was shot by Alexei Hay and features actress Jaime King (you may recognize her from turns in Sin City and Pearl Harbor) in menswear inspired looks with a bohemian flair. Wasson outfitted King in looks from Miu Miu, Roberto Cavalli, Calvin Klein Collection and Fendi among many others (including her own collaborative line) to showcase a walk on the wild side. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 56% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Unconventional Styling:** The use of unconventional stylists in fashion editorials presents an opportunity for disruptive innovation in the fashion industry. - **Menswear-inspired Looks:** The incorporation of menswear-inspired looks in womenswear fashion opens up disruptive innovation possibilities for designers and retailers. - **Collaborative Fashion Lines:** The trend of fashion collaborations offers an avenue for disruptive innovation in the fashion industry, allowing for unique and unexpected partnerships. ### Industries Being Reshaped - **Fashion Editorials:** The unconventional styling in fashion editorials creates opportunities for disruptive innovation in the publishing industry, encouraging new approaches to showcasing fashion. - **Fashion Design:** The adoption of menswear-inspired looks in womenswear fashion presents disruptive innovation opportunities for fashion designers, encouraging the exploration of gender-fluid designs and new aesthetic combinations. - **Retail:** The rise of collaborative fashion lines provides an opportunity for disruptive innovation in the retail industry, fostering new ways of engaging with customers and delivering unique products. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)