# Ketchup-Themed Anthem Renditions Walk Off The Earth Debuts Flavorful Anthem for Canada Day By Grace Mahas | Published 2020-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/walk-off-the-earth References: [helloflavour](https://www.helloflavour.ca/en-ca/our-brands/frenchs/canada-day) & [helloflavour](https://www.helloflavour.ca/en-ca/our-brands/frenchs/canada-day) In anticipation of Canada Day on July 1st, [Walk Off The Earth](https://www.trendhunter.com/trends/land-olakes-x-clove), the beloved Canadian Juno-winning artists, have teamed up with French’s [Ketchup](https://www.trendhunter.com/trends/ketchup-cotton-candy) to launch a "flavorful" rendition of the national anthem. As a unique feature, the band used ketchup bottles as their main source of instrumentation — by tapping and squeezing the bottle, tossing around french fries, and even creating a flute from the bottle. The band states they "hope you’ll join [them] and make your own backyard BBQ tunes." The hilariously patriotic video is free to view on both [YouTube](https://www.trendhunter.com/trends/the-hacksmith) and the HelloFlavur website and showcases how creativity and drive can maintain the Canadian spirit despite these challenging and uncertain times. Image Credit: Walk Off The Earth ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Patriotic Brand Collaborations:** Opportunities for brands to collaborate on unique and patriotic campaigns, like the ketchup-themed anthem rendition - **Creative Musical Instrumentation:** Exploring innovative ways to use unconventional objects as musical instruments, like the ketchup bottles in the anthem rendition - **Virtual Celebration Experiences:** Developing digital experiences and platforms for people to celebrate special occasions virtually, as demonstrated by the anthem video on YouTube and HelloFlavur website ### Where This Applies - **Food and Beverage:** Opportunities for food and beverage brands to collaborate with artists and musicians to create unique campaigns and experiences - **Music and Entertainment:** Exploring new possibilities for musical instrumentation and performances using unconventional objects, like ketchup bottles - **Digital Media and Technology:** Creating innovative virtual celebration experiences and platforms for people to engage with special events and celebrations remotely ## Related on Trend Hunter - [Ketchup-Flavored Candy Floss](https://www.trendhunter.com/trends/ketchup-cotton-candy.md) - [Nostalgic Hockey-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/hockey-song.md) - [Condiment-Inspired Ice Creams](https://www.trendhunter.com/trends/so-cute-ice-cream.md) - [Tongue-In-Cheek Grilling Ads](https://www.trendhunter.com/trends/may0-petition.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Pancake House Music Videos](https://www.trendhunter.com/trends/working-for-the-weekend.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Ketchup-Infused French Fries](https://www.trendhunter.com/trends/ketchupinfused-french-fries.md)