# Amazonian-Inspired Makeup Collections The Walgreens Wonder Woman Range is Affordably Priced By Riley von Niessen | Published 2017-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/walgreens-wonder-woman References: [popsugar](https://www.popsugar.com/beauty/Walgreens-Wonder-Woman-Makeup-Collection-43563336) & [walgreens](https://www.walgreens.com/) As critics have been busy praising the new Wonder Woman movie that stars Gal Gadot, consumers and brands alike have been growing more excited for its release, which has resulted in collections like the [Walgreens](https://www.trendhunter.com/trends/walgreens-skincare-products) Wonder Woman makeup line. Previously released in 2016, the retailer decided to bring back the collection in order to take advantage of the hype surrounding the iconic heroine. In addition to the previously released Walgreens Wonder Woman makeup line, the newest edition will include "cosmetics bags, stunning red-bristled makeup brushes, and lip and eye products inspired by the character." As POPSUGAR Beauty reports, all of the products will be available exclusively at Walgreens stores, where the prices may vary depending on the location. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Superhero-inspired Makeup Collections:** The popularity of superhero movies has created an opportunity for the cosmetics industry to create makeup lines inspired by iconic characters. - **Affordable Makeup Collections:** Retailers can take advantage of the consumer desire for more affordable makeup by offering their own lines of budget-friendly cosmetics. - **Exclusively Offered Makeup Lines:** Retailers can create exclusive partnerships with makeup brands to offer unique products only found in their stores. ### Industries Being Reshaped - **Cosmetics:** As consumers become increasingly interested in themed makeup collections, there is an opportunity for cosmetics companies to produce and market their own superhero-inspired lines. - **Retail:** Retailers can collaborate with makeup brands to create exclusive collections that will attract customers to their stores. - **Film and Entertainment:** The popularity of superhero movies has created opportunities for brands to capitalize on the hype and create merchandise, such as makeup, inspired by the characters. ## Related on Trend Hunter - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Festive Film Makeup Collections](https://www.trendhunter.com/trends/revolution-beauty-x-elf-collection.md) - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Spooky Holiday Cosmetics](https://www.trendhunter.com/trends/wet-n-wild-beauty-x-disney.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md)