# Prescription Smartphone Renewals The Walgreens Rx App Engages Older Customers With Reminders By Rebecca Byers | Published 2015-03-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/walgreens-rx-app References: [mobihealthnews](http://mobihealthnews.com/20171/walgreens-introduces-api-for-mobile-prescription-refills/) & [walgreens](http://www.walgreens.com/topic/apps/learn_about_mobile_apps.jsp) The [Walgreens](https://www.trendhunter.com/trends/walgreens-and-the-old-gays) Rx App is one of the most popular [pharmacy smartphone apps](https://www.trendhunter.com/trends/benefit-management) in the US. Continuing to evolve from its highly successful [text message reminder alerts](https://www.trendhunter.com/trends/blue-shield-of-california) campaign launched several years ago, the Walgreens app is a surefire marketable asset for the covetable baby boomer demographic. At this point, it's likely safe to imagine that many boomers have evolved with the age of the smartphone and have got themselves a phone that enables the scanning of a prescription to order a refill. This is one of the first uses of this feature to be incorporated into the pharmaceutical realm and The Walgreens Rx App interface is a user-friendly, customized experiences that present the customer with targeted coupons, ads and information on deals that will matter to them. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Mobile Prescription Refills:** Businesses can capitalize on the retention rate of older customers through mobile prescription renewal apps. - **Personalized Pharmacy Apps:** Customized pharmacy apps can present targeted coupons, ads and information to retain customer loyalty. - **Prescription Scanning:** Innovators can create software that lets customers scan their prescription to order a refill from their pharmacy. ### Industries Being Reshaped - **Pharmaceuticals:** Pharmaceutical companies can develop mobile prescription renewal apps to engage and retain customers. - **Retail:** Retail businesses, especially those with a pharmacy component, can create personalized apps with targeted rewards to incentivize customer loyalty. - **Software Development:** Software developers can create scanning technology for pharmacies to streamline the prescription renewal process. ## Related on Trend Hunter - [Mature Queer Drugstore Campaigns](https://www.trendhunter.com/trends/walgreens-and-the-old-gays.md) - [All-In-One Pharmacy Platforms](https://www.trendhunter.com/trends/myrxio.md) - [Medication Management Apps](https://www.trendhunter.com/trends/goodrx-medicine-cabinet.md) - [Digital Wellness-Promoting Apps](https://www.trendhunter.com/trends/aarp-now.md) - [Healthcare Management Retailer Apps](https://www.trendhunter.com/trends/cvs-health-app.md) - [Creative Medication Reminders](https://www.trendhunter.com/trends/medication-reminders.md) - [Pharmacy Operations-Focused Apps](https://www.trendhunter.com/trends/trulla-mobile-app.md) - [Dedicated Mobile Fitness Apps](https://www.trendhunter.com/trends/silversneakers-go.md) - [Low-Cost Prescription Access Apps](https://www.trendhunter.com/trends/scripta-member-app.md)