# Vintage Style Collaborative Apparel adidas Joins Forces with Wales Bonner on Another Collection By Amy Duong | Published 2023-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wales-bonner-3 References: [hypebeast](https://hypebeast.com/uk/2023/11/adidas-wales-bonner-fall-winter-2023-collection-release-info) & [adidas](https://www.adidas.co.uk/)  [adidas](https://www.trendhunter.com/trends/adidas-and-wales-bonner) continues to work closely with British designer Wales Bonner on a new full collection. The two first linked back in 2020 and have been paving a strong path in terms of their partnership. Having launched four upcoming colorway palettes, the two are releasing a look at a full collection designed for the Fall/Winter 2023 season. [Diving into the archives of adidas](https://www.trendhunter.com/trends/martine-rose-and-napapijr), the vintage looks are reinterpreted in a new lens that can be seamlessly adopted by today's society. There is a strong sense of neutral hues that nod to the 70s and 90s from an athletic angle. The palette features grey, cream, and brown, kicking off with [velour tracksuits](https://www.trendhunter.com/trends/song-for-the-mute-adidas) defined by co-branding accents of both contributing efforts. Image Credit: adidas, [hypebeast](https://hypebeast.com/uk/2023/11/adidas-wales-bonner-fall-winter-2023-collection-release-info), [adidas](https://www.adidas.co.uk/) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 55% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Collaborative Collections:** The partnership between adidas and Wales Bonner showcases the trend of vintage-inspired collaborative collections, reinterpreting classic looks for modern society. - **Neutral Hues in Athletic Fashion:** The Fall/Winter 2023 collection by adidas and Wales Bonner taps into the trend of using neutral hues, particularly from the 70s and 90s, in athletic fashion. - **Co-branding Accents in Retro Tracksuits:** The collaboration between adidas and Wales Bonner highlights the trend of incorporating co-branding accents in retro-style velour tracksuits. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can explore opportunities to collaborate with designers and reinterpret vintage styles for contemporary consumers. - **Sportswear:** The sportswear industry can embrace the trend of using neutral hues from past eras, creating modern athletic fashion with a nostalgic twist. - **Athleisure:** The athleisure industry can take inspiration from the co-branding accents seen in the adidas and Wales Bonner collaboration, adding retro flair to their designs. ## Related on Trend Hunter - [Creative Sporty Footwear Collaborations](https://www.trendhunter.com/trends/adidas-and-wales-bonner.md) - [Heritage Sportswear Collections](https://www.trendhunter.com/trends/wales-bonner-x-adidas.md) - [Minimal Collaborative Summer Footwear](https://www.trendhunter.com/trends/wales-bonner-and-adidas-1.md) - [Retro Chic Collaborative Sneakers](https://www.trendhunter.com/trends/samba-mn.md) - [Teased Collaborative Sneaker Colorways](https://www.trendhunter.com/trends/wales-bonner-and-adidas.md) - [Snakeskin-Detailed Collab Shoes](https://www.trendhunter.com/trends/marathon-capsule.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Outdoor-Centric Capsule Collections](https://www.trendhunter.com/trends/first-light-collection-1.md) - [African Craft Heritage Slides](https://www.trendhunter.com/trends/adidas-wales-bonner-adilette-slides.md)