# Sarcastic Statement Merchandise Waldo Pancake Items are Infused With Brit Humor By Milla Kiss | Published 2012-01-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/waldo-pancake1 References: [kingdomofstyle.typepad](http://kingdomofstyle.typepad.co.uk/my_weblog/2012/01/its-later-than-the-last-time.html) & [flickr](http://www.flickr.com/photos/waldopancake/sets/72157624295860296/) British designer, illustrator and copywriter Jim Smith added to his sarcastic line of Waldo Pancake journals this year. The Waldo Pancake range offers a brilliant sarcastic tone of voice to be distributed amongst your friends, colleagues and loved ones. There are hilarious coasters, trays, bookmarks and much more. One chuckle-worthy gift bag states, "Might be empty," while another says, "Hi, I'm Darren and I'll be your gift bag for this present." For Internet-obsessed people, one bookmark reads, "Why aren't you on the Internet?" Lastly, for those that entertain, there is a serving tray with the words "Tray bien" written in bold -- word play at its best. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 85% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sarcastic Statement Merchandise:** Opportunities for adding sarcastic tones in gift items such as coasters, trays, bookmarks are on the rise that can provide a unique touch to the mundane gifts. - **Humor Based Gifts:** Emphasis on funny gifts for friends, colleagues and family members can create new markets for designers, artists and copywriters. - **Word Play in Gift Items:** The demand for quirky and amusing word play gifts items like bookmarks, gift bags and more is increasing. ### Where This Applies - **Gifts and Novelties:** The gifts and novelties industry offers a lot of scope for designers to create unique, sarcastic, and funny merchandise that can appeal to a wider audience. - **Stationery Products:** The stationery industry has the potential to expand its product lines by creating witty and humorous gift items such as journals, notebooks, and bookmarks. - **Online Retailers:** Online retailers specializing in unique and unusual gifts have the opportunity to increase sales by offering a wide range of sarcastic statement merchandise, coasters, trays, and other gift items. ## Related on Trend Hunter - [Pancake-Warming Hoodie Sets](https://www.trendhunter.com/trends/holiday-inn-express-1.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Collaborative Pancake-Themed Streetwear](https://www.trendhunter.com/trends/mr-eatwell.md) - [Humorous Holiday Tableware](https://www.trendhunter.com/trends/roast-host-collection.md) - [Beverage-Themed Candle Collections](https://www.trendhunter.com/trends/cheeky-candle.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Cheeky Food-Made Beauty Ranges](https://www.trendhunter.com/trends/spoof-beauty-range.md) - [Pancake Topper Product Ranges](https://www.trendhunter.com/trends/hancocks-pancake-day-range.md) - [Branded Bread-Inspired Luggage](https://www.trendhunter.com/trends/warburtons-baked-baggage.md)