# Hassle-Free Lens Subscribtions A Waldo Contact Lens Subscription Offers Affordable Daily Contacts By Mary Van Puymbroeck | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waldo-contact-lens-subscription References: [uk.businessinsider](http://uk.businessinsider.com/waldo-contact-lens-startup-making-dailies-affordable-2017-7) & [hiwaldo](https://www.hiwaldo.com/) The Waldo contact lens subscription service is the easiest, most affordable way to source [daily contact lenses](https://www.trendhunter.com/trends/myopia-control). Similar to 'Dollar Shave Club,' Waldo contact lens subscriptions deliver contacts to a consumer's door within 48 hours of ordering. It aims to give consumers the most affordable daily contact lens subscription without the hassle and without compromising quality. By skipping the markup and servicing consumers directly, Waldo is able to save on operating costs and deliver an affordable product. In-house opticians are able to assist consumers to streamline the ordering process with less fuss. Waldo's 8.5mm base curve lenses with a 'Super Fine Edge Design' means its contacts are comfortable and flexible. Its lenses also feature UV protection and multi-layer moisture agents to keep eyes moist. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 49% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Affordable Subscription Services:** Companies in various industries can disrupt traditional markets by offering hassle-free subscription services to customers. - **Direct-to-consumer Delivery:** Industries from contacts to groceries are utilizing the direct-to-consumer delivery model to provide customers with easy and convenient access to products. - **Quality-driven Cost Savings:** Businesses can deliver affordable products without sacrificing quality by adopting a direct-to-consumer model and streamlining their operations. ### Where This Applies - **Contact Lenses:** The contact lens industry can disrupt traditional retail models by offering an affordable and convenient subscription service that delivers directly to customers. - **Beauty and Personal Care Products:** Companies in the beauty and personal care industry can benefit from offering customers a hassle-free subscription service, delivering products directly to their doorstep. - **Grocery Delivery:** The grocery industry can improve customer experience and increase sales by offering a direct-to-consumer delivery model similar to Waldo's contact lens subscription service. ## Related on Trend Hunter - [Moisturizing Daily Contacts](https://www.trendhunter.com/trends/vista-plus.md) - [Affordable Vision Care Solutions](https://www.trendhunter.com/trends/walmart-vision.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Hydrogel Daily Contact Lenses](https://www.trendhunter.com/trends/hydrogel-lenses.md) - [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md) - [Increased Lubricity Contact Lenses](https://www.trendhunter.com/trends/alcon-dailies-total1-for-astigmatism.md) - [Automated Vision Tests](https://www.trendhunter.com/trends/eye-bot-kiosks.md) - [Automated Eye Exams](https://www.trendhunter.com/trends/walmart-and-sams-club.md) - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md)