# Natural-Focused Condiment Brands Walden Farms Shifted Towards GMO-Free Natural Products By Colin Smith | Published 2022-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/walden-farms-rebrand References: [nosh](https://www.nosh.com/food-wire/2022/walden-farms-announces-rebrand-with-focus-on-natural-flavors-debuts-non-gmo-project-verified-salad-dressings/) & [waldenfarms](https://www.waldenfarms.com/)  The recently announced [Walden Farms rebrand](https://www.trendhunter.com/trends/scotts-protein-ball) sees the popular condiment-maker adjusting its focus toward natural flavorings and GMO-free products. The company is known for its zero-calorie, zero-sugar, zero-fat food enhancers and condiments. However, these food products had a number of processed and artificial ingredients, until now. Walden Farms release a new packaging style that reflects the natural-focused change for the brand. The new packaging features a [minimalist white label](https://www.trendhunter.com/trends/nkd-line) with a fruit and vegetable-filled backdrop that conveys the all-natural image that Walden Farms is going for. According to the condiment-maker, the reformed food product line boasts enhanced flavors and textures while simultaneously maintaining the zero-sugar, zero-fat qualities. All while reducing the amount of artificial ingredients to zero as well. Image Credit: Walden Farms ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 34% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Natural-focused Condiment Brands:** The trend of natural and healthy food products is growing and condiment brands are following suit by focusing on natural ingredients and removing artificial additives. - **Gmo-free Products:** Consumers are increasingly concerned about the use of GMOs in food products, creating a trend for brands to focus on using non-GMO ingredients. - **Minimalist Packaging:** Brands are using minimalist packaging design to convey natural and healthy image of their products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has an opportunity to tap into the trend of natural and healthy food products by creating natural-focused condiments and removing artificial ingredients. - **Packaging:** The packaging industry can provide minimalist packaging options to help brands convey the natural and healthy image of their products. - **Agriculture:** The agriculture industry can benefit from the trend of non-GMO ingredients by providing natural and organic produce for use in food products. ## Related on Trend Hunter - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [Vegan Condiment Rebrandings](https://www.trendhunter.com/trends/hellmanns-plantbased-mayo.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/shelfstable-condiments.md) - [Seed Oil-Free Salad Dressings](https://www.trendhunter.com/trends/comprehensive-brand-refresh.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Refocused Plant-Based Cheese Brands](https://www.trendhunter.com/trends/good-planet-food.md) - [Creamy Low-Calorie Condiments](https://www.trendhunter.com/trends/fropro-fit-sauce.md)