# Landmark-Identifying GPS Apps The 'Walc' App Helps You Navigate by Pointing Out Nearby Landmarks By Christopher Magsambol | Published 2015-12-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/walc-app References: [psfk](http://www.psfk.com/2015/12/walking-navigation-app-uses-landmark-walc-app.html) & [walc.me](http://www.walc.me/) The Walc app is a simplified [navigational tool](https://www.trendhunter.com/trends/homing-compass) that uses closeby landmarks, instead of traditional directions, to help [city walkers](https://www.trendhunter.com/trends/lawa) find their way around. Rather than a robot-like voice telling you to turn at a certain distance, the Walc app identifies landmarks like store names or restaurants instead of vague street names. Walc navigates in a similar matter to the way humans naturally do, pointing out well-known establishments as reference points when walking around. The app targets city dwellers whose main mode of transportation is walking. The app is the perfect solution for those who find traditional maps and GPS too confusing, and wish to gain more straightforward instructions. Through the app's 'Pocket Mode,' walkers can keep their smartphones in their pockets and [listen to instructions through earphones](https://www.trendhunter.com/trends/catalogue-of-audio-guides). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Landmark-based Navigation:** Opportunity to develop innovative navigation apps that use well-known landmarks as reference points instead of traditional directions. - **Simplified Navigational Tools:** Potential for creating user-friendly apps that provide straightforward instructions for city walkers, eliminating the confusion of traditional maps and GPS systems. - **Pocket Mode Technology:** Disruptive innovation opportunity to enhance navigation apps by allowing users to keep their smartphones in their pockets and receive instructions through earphones. ### Sectors Adopting This - **Mobile App Development:** Industry with the potential to create landmark-based navigation apps and simplified navigational tools for city walkers. - **Tourism and Travel:** Opportunity for the tourism and travel industry to enhance the visitor experience by offering user-friendly navigational tools that utilize landmarks instead of traditional directions. - **Wearable Technology:** Disruptive innovation opportunity for the wearable technology industry to develop pocket mode technology that enables users to receive navigation instructions through earphones while keeping their smartphones in their pockets. ## Related on Trend Hunter - [Gamified Walking Experiences](https://www.trendhunter.com/trends/walkable.md) - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [AI Travel Itineraries](https://www.trendhunter.com/trends/walksmart.md) - [Neck-Worn Navigational Devices](https://www.trendhunter.com/trends/loovic.md) - [Audio Guide Tourism Apps](https://www.trendhunter.com/trends/audio-guide.md) - [Screen-Free Wandering Navigation](https://www.trendhunter.com/trends/screenfree-wandering.md) - [City Travel Guides](https://www.trendhunter.com/trends/waywise.md) - [Accessibility-Focused Navigation Apps](https://www.trendhunter.com/trends/atlas-apps.md) - [Haptic Navigation Wristbands](https://www.trendhunter.com/trends/haptic-navigation-wristband.md)