# Wal-Mart Gets Cool? Young Hollywood Open Road Campaign By mediterranean | Published 2008-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wal-mart-op-hollywood References: [money.cnn](http://money.cnn.com/news/newsfeeds/articles/prnewswire/200804230900PR_NEWS_USPR_____NYW029.htm) & [walmart](http://www.walmart.com/catalog/catalog.gsp?cat=961919&fromPageCatId=961919&catNavId=961919) In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young [Hollywood](https://www.trendhunter.com/trends/persol) to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively in [Wal-Mart stores](https://www.trendhunter.com/trends/walmart-style-tour) and its online store. The hip marketing campaign features seven [rising Hollywood stars](https://www.trendhunter.com/trends/randy-perez): Pete Wentz, Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Corbin Bleu and Wilmer Valderrama in a fun beach shoot. Photographer Larry Bartholomew shot the campaign at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements for Low-cost Brands:** Opportunities for low-cost brands to leverage celebrity endorsements to attract young customers. - **Low-cost Retail Innovation:** Innovative strategies to market low-cost products to young audiences and stay relevant in the market. - **Affordable Fashion for Young Adults:** Trend towards affordable fashion for young adults that allows them to keep up with the latest fashion trends without breaking the bank. ### Sectors Adopting This - **Retail Industry:** Opportunities for low-cost retailers to leverage celebrity endorsements to attract young customers. - **Fashion Industry:** Innovative strategies to market affordable fashion to young adults and stay relevant in the industry. - **Entertainment Industry:** Effective utilization of rising Hollywood stars to attract young customers to products that are in line with their interests. ## Related on Trend Hunter - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Farm-to-Table Lifestyle Apparel](https://www.trendhunter.com/trends/homegrown-collection.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md)