# Luzuriously Lazy Editorials The Waking Up Late Design Scene Exclusive is Cozy and Chic By Jana Pijak | Published 2012-05-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/waking-up-late-design-scene References: [designscene.net](http://www.designscene.net/2012/04/olga-butkiewicz-martyna-galla.html) The 'Waking Up Late' Design Scene Exclusive editorial stars model Olga Butkiewicz who is captured by photographer Martyna Galla. The model sports wavy, bed-head tresses and fresh-faced makeup looks by artist Marianna Jurkiewicz who highlights her flawless features and natural glow. Outfitted by stylist Ala Klitenik, Olga is a vision in [relaxed nightwear looks](https://www.trendhunter.com/trends/our-legacy-work-shop-x-magniberg), [chunky knits and oversized mens' shirts](https://www.trendhunter.com/trends/auteur-studios-fall-2025). She lounges at home and relaxes, waking up in style and looking effortlessly elegant. The 'Waking Up Late' Design Scene exclusive photo shoot captures chic and comfortable style selects as worn by model Olga Butkiewicz. The demure and ladylike spread exudes an [easy sense of elegance](https://www.trendhunter.com/trends/bloomers-intimates) and showcases the fresh-faced model's natural beauty. Proving that less is often more, this editorial transforms bedroom wardrobes. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Comfortable-chic Loungewear:** Opportunity for disruptive innovation in the fashion industry to combine comfort and style in loungewear designs. - **Natural Beauty Emphasis:** Opportunity for disruptive innovation in the beauty industry to create skincare and makeup products that enhance natural features. - **At-home Photography Shoots:** Opportunity for disruptive innovation in the photography industry to offer personalized at-home photo shoot experiences. ### Industries Being Reshaped - **Fashion:** Opportunity for the fashion industry to create comfortable yet stylish loungewear designs that reflect the 'Waking Up Late' aesthetic. - **Beauty:** Opportunity for the beauty industry to cater to the trend towards embracing natural beauty and create products to enhance features. - **Photography:** Opportunity for photographers to offer personalized at-home photography experiences, catering to consumers who prioritize convenience and comfort. ## Related on Trend Hunter - [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)