# Extreme Glacier Sports Global Warming Lets Red Bull Team Wakeboard an Iceberg By Marissa Brassfield | Published 2009-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wakeboard-iceberg References: [shredordie](http://www.shredordie.com/videos/88f7bf613c/wakeboarding-a-iceberg-wait-what-from-red-bull) & [youtube](http://www.youtube.com/watch?v=9MQY5W4PX3M) There is at least one positive side to global warming--it's enabled [extreme sports enthusiasts](https://www.trendhunter.com/trends/x-games-aspen-2026) like Josh Sanders, Parks Bonifay, and Adam Errington of [Red Bull](https://www.trendhunter.com/trends/zero-missed-workouts) to [wakeboard](https://www.trendhunter.com/trends/awake-rvik-explore) an iceberg. The trio headed to Canada, where they eschewed the traditional freestyle park in favor of a more natural extreme sport route. In the video above, the Red Bull team glides as effortlessly over the iceberg as they would a traditional ramp. **Implications** - Products that feature an element of shock are appealing to those shoppers who want to push the limits on what is possible. Items that contain an aspect of surprise are appealing to those who desire some sort of thrill in their everyday lives. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Extreme Sports:** Global warming has opened up new opportunities for extreme sports enthusiasts seeking more natural play environments. - **Natural Sporting:** Sports brands can harness natural elements to create new exhilarating products and experiences for adventure seekers. - **Shock Value:** Incorporating unexpected elements in products and experiences can appeal to thrill-seeking consumers who desire to push their limits. ### Where This Applies - **Sporting Goods:** Sporting goods companies can create innovative products that incorporate natural elements and produce unexpected sporting experiences. - **Tourism:** Travel and tourism companies can promote natural environments and provide adventure seekers with new and unique sporting experiences. - **Marketing and Advertising:** Marketing and advertising firms can create campaigns that feature natural environments and the thrill of extreme sports to appeal to younger audiences. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Fun-Filled Inflatable Boards](https://www.trendhunter.com/trends/inflatable-board.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md) - [Multipurpose Modular Watersports Boards](https://www.trendhunter.com/trends/watersports-board.md) - [Ice-Powered Fitness Classes](https://www.trendhunter.com/trends/the-coolest-class.md) - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md)