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# Dancehall-Themed Rhythmic Streetwear
Bloomfield.Works Delivers the Wake the Town Collection

By Amy Duong | Published 2022-07-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wake-the-town
References: [highsnobiety](https://www.highsnobiety.com/p/bloomfield-works-dancehall-wake-the-town-collection/)

Black-owned fashion imprint Bloomfield.Works introduces its new [Wake the Town](https://www.trendhunter.com/trends/16arlington) collection that stays true to its values and roots as it draws inspiration from dancehall. The spirit of the Caribbean Islands is what the brand centers itself around throughout everything that it does.

The new range dives into those themes as it stems from looks that founder Warren Cochrane brings to life. Speaking about the capsule, he states that "Through conversations with my dad, uncles, and aunts, I've always been able to piece together the characters and iconography of dancehall during that time [...] [My dad] was a selector in that period, so in a lot of ways, this collection is a dedication to him as much as it is that era."

Image Credit: Bloomfield.works, Nayquan Shuler

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 35% | Activity: 30% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Dancehall Fashion:** There’s a potential to disrupt the fashion industry through avant-garde dancehall-inspired streetwear.
- **Black Owned Fashion:** Representation is becoming essential for fashion, creating a new disruptive opportunity for Black designers and artists.
- **Caribbean Influence:** The Caribbean’s impact on fashion is immense and presents an exciting opportunity for disruptive innovation.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry has the opportunity to disrupt trends and current culture by incorporating lesser-known cultural fashion styles.
- **Streetwear Industry:** Streetwear is becoming more popular, so there is a chance to introduce unique cultural diversity to the mix.
- **Art & Design Industry:** The intersection of different cultural styles presents disruptive artistic opportunities for design and visual art industries.

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