# Expletive-Riddled Political Ads Samuel L Jackson Presents 'Wake the F*ck Up' in Favor of Obama By Jennifer Gosnell | Published 2012-09-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wake-the-fck-up References: [slate](http://www.slate.com/blogs/the_slatest/2012/09/27/samuel_l_jackson_to_obama_supporters_wake_the_f_ck_up_.html) & [youtube](http://www.youtube.com/watch?v=og35U0d6WKY) Samuel L Jackson's newly released political ad 'Wake the F*ck Up,' created in favor of the Obama bid for presidency in the 2012 election, puts a profane spin on a classic nighttime story. Jackson has previously released other expletive-ridden works including 'Shut the F*ck Up and go to Sleep.' In his latest bed time story, Jackson features a young girl traumatized by the political platforms of the Romney-Ryan ticket for American presidency. After realizing the consequences of not voting for current U.S president Barack Obama, she encourages those around her to wake up and abandon their politically apathetic attitudes. In comparison to the 2008 election, where both candidates had a lot of movement and a lot of support, the current election has seen an incredible lack of excitement surrounding both nominees. The anti-apathy ad comes two months prior to the November election and encourages potential voters to "Wake the F*ck Up." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Profanity in Political Ads:** Using expletives in political advertising to grab attention and convey passionate messages. - **Celebrity Endorsements in Politics:** Leveraging famous personalities like Samuel L Jackson to support political campaigns. - **Addressing Voter Apathy:** Creating content that aims to motivate and mobilize apathetic voters. ### Where This Applies - **Advertising:** Exploring new ways to make political advertisements more compelling and attention-grabbing. - **Entertainment:** Collaborating with celebrities to bring attention to social and political issues. - **Political Campaigns:** Finding innovative strategies to engage and inspire disengaged voters. ## Related on Trend Hunter - [Dating App-Backed Election Centers](https://www.trendhunter.com/trends/voting-initiative.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md)