# Water-Activated Curly Conditioners Wakati Teamed Up with HBCUs to Make Products for Textured Hair By Laura McQuarrie | Published 2021-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wakati-hair References: [allure](https://www.allure.com/gallery/new-hair-care-products-february-2021/) & [wakatihair](https://www.wakatihair.com/) Wakati collaborated with [Historically Black Colleges and Universities](https://www.trendhunter.com/trends/african-pride-and-impressions-of-beauty) (HBCUs) to create a line of hair products specifically for curly and textured hair. One of the standout products from the brand is the [Water](https://www.trendhunter.com/trends/honey-water-hair-care-line)-Activated Advanced Conditioner, which boasts a patented "finger-combable formula" to dissipate tight knots and support healthy-looking hair with coils and kinks. The formula was specifically created for those with 3C to 4C type hair, so that less time can be spent maintaining healthy hair and more time can be spent wearing it with pride. As a new haircare brand, Wakati is also introducing itself to the world with other products like an [Oil-Infused Cream](https://www.trendhunter.com/trends/curls-like-us), a Sulfate-Free Shampoo and a curl Re-Activating Conditioning Mist. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 54% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Water-activated Haircare Products:** The trend towards water-activated formulas for haircare products creates opportunities for more effective and sustainable haircare for consumers with textured hair. - **Collaboration with Hbcus:** Collaborating with HBCUs provides a unique opportunity for companies to tap into diverse perspectives and create products that are specifically tailored to underrepresented groups. - **Haircare Products for 3C to 4C Type Hair:** The development of haircare products specifically for 3C to 4C type hair creates opportunities for companies to better serve the needs of consumers with textured hair and establish themselves as leaders in the market. ### Where This Applies - **Haircare Industry:** The haircare industry has the opportunity to create more effective and sustainable haircare products by innovating with water-activated formulas and specifically tailoring products to the needs of underrepresented groups. - **Higher Education Industry:** The higher education industry has the opportunity to collaborate with companies and provide diverse perspectives to create innovative products that better serve underrepresented groups. - **Beauty Industry:** The beauty industry has the opportunity to establish itself as a leader in the market by developing haircare products specifically for 3C to 4C type hair and catering to the needs of consumers with textured hair. ## Related on Trend Hunter - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [Weightless Haircare Conditioners](https://www.trendhunter.com/trends/hydrating-conditioner.md) - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md)