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# Inked Awareness Campaigns
The Waka Flocka Flame PETA Ads Show Some Skin

By Amelia Roblin | Published 2011-03-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/waka-flocka-flame-peta-ads
References: [ecorazzi](http://www.ecorazzi.com/2011/03/08/waka-flocka-flame-goes-nude-for-peta/) & [peta.org](http://www.peta.org/features/waka-flocka-flame-ink-not-mink.aspx)

Animal rights has been given a new face in these Waka Flocka Flame [PETA](https://www.trendhunter.com/trends/animal-intelligence) ads. The rapper is the organization's first hip-hop spokesman, letting it all hang out in an uncovered message condemning the purchase of pelts, furs and leather products.

The heavily tattooed activist/entertainer joins fellow supporters like [Guns N' Roses](https://www.trendhunter.com/trends/freaks-store-2)' Duff McKagan and his wife, posing naked for the People for the Ethical Treatment of Animals. Each show off an alternative to poaching the skins of innocent creatures -- bearing the pain for beauty on your own epidermis.

Branded with the expression "Ink, Not Mink," the rapper slams [animal cruelty](https://www.trendhunter.com/trends/food-lion1), appearing in a video interview discussing his opinions. Too graphic to show here, the film that accompanies these Waka Flocka Flame PETA ads can be found on the organization's website.

Photo Credits: [Baller Status](http://www.ballerstatus.com/2011/03/08/ads-for-waka-flockas-peta-ink-not-mink-campaign-released/)

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 53% | Activity: 77% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Inked Awareness Campaigns:** Using tattoos as a way to promote social or political messages.
- **Alternative Fashion Campaigns:** Promoting fashion that is cruelty-free and eco-friendly.
- **Celebrity-endorsed Social Activism:** Using famous figures to promote social or political messages.

### Where This Applies

- **Ethical Fashion:** Producing clothing and accessories that are cruelty-free and eco-friendly.
- **Animal Rights Activism:** Promoting animal welfare and encouraging consumers to make more conscious choices.
- **Celebrity Endorsement Marketing:** Partnering with celebrities to promote social or political messages, blending marketing with activism.

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