# Delectable Dessert Packaging Waitrose Sundae Design Will Make Your Mouth Water By Summer Luu | Published 2010-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waitrose-sundae References: [thedieline](http://www.thedieline.com/blog/2010/10/1/waitrose-sundaes.html) & [waitrose](http://www.waitrose.com/index.aspx) The Nelson Associates were commissioned to design a packaging for the [dessert company](https://www.trendhunter.com/trends/g-dessert) [Waitrose Sundae](https://www.trendhunter.com/trends/g-frozen) that reflected its brand image. With minimalist details, it sure works wonders at looking very delicious. Within the [sundae line](https://www.trendhunter.com/trends/sundae-swirls), each packaging design reflects one of the three flavors. Against a plain white background, a delectable picture of each main’s ingredient in liquid motion-like photography serves as a delicious focal point. It’s so good that I would eat the wrapper too. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** There is an opportunity for companies to adopt minimalist packaging designs that reflect their brand image and make their products stand out in the market. - **Liquid Motion-like Photography:** Fluid, liquid motion-like photography can be used as a design element in packaging to create a pleasant and appetizing focal point for the product. - **Personalized Packaging:** Personalized packaging designs for products with different flavors, ingredients or characteristics can improve brand recognition and provide a unique experience for customers. ### Who This Affects Most - **Dessert Industry:** Dessert companies can innovate in packaging design and use creative elements to make their products more appealing and memorable to customers. - **Food and Beverage Industry:** The food and beverage industry can adopt minimalist and personalized packaging designs to differentiate their products and improve brand recognition. - **Retail Industry:** Retailers can use artistic and unique packaging designs for their merchandise to attract customers and create a positive brand image. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Indulgent Frozen Sundae Ranges](https://www.trendhunter.com/trends/g-frozen.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md)