# Vegan Avocado Candies These Waitrose Jelly Avocados are Plant-Based and Diet-Friendly By Jana Pijak | Published 2019-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waitrose-jelly-avocados References: [livekindly.co](https://www.livekindly.co/vegan-jelly-avocado-sweets-launch-at-waitrose/) & [waitrose](https://www.waitrose.com/ecom/products/waitrose-jelly-avocados/628121-680228-680229) These Waitrose Jelly Avocados are a [plant-based treat](https://www.trendhunter.com/trends/luxurious-vegan-chocolates) that is made to resemble the nutritious superfruit. After releasing a widely popular avocado chocolate egg for Easter, grocery giant Waitrose returns with an artisan candy product that is completely cruelty-free and flavored with zesty lime juice ingredients. Priced at £2.50 per pack of six candies, these Waitrose Jelly Avocados are infused with plant-based concentrates like spirulina, safflower and carrot and are low in fat as an added bonus. In addition to their fun and [Instagram](https://www.trendhunter.com/trends/starburst)-friendly aesthetic, the candies are a diet-conscious treat for those adhering to a [strict vegan food plan](https://www.trendhunter.com/trends/katjes-cosmic-visions). Overall, the confections are sure to amuse Millennial audiences and fans of both candy and avocados. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Confections:** The popularity of plant-based diets opens up opportunities for the creation of more vegan-friendly confectionery treats like these jelly avocados. - **Cruelty-free Candy:** Increasing consumer demand for ethical products encourages the development of more cruelty-free candy options such as these Waitrose Jelly Avocados. - **Instagrammable Sweets:** The rise of social media sharing and the desire for aesthetically pleasing food items present opportunities for visually appealing candies like these avocado-shaped confections. ### Where This Applies - **Confectionery Industry:** The confectionery industry can capitalize on the growing demand for plant-based and cruelty-free sweets by developing innovative products like these Waitrose Jelly Avocados. - **Vegan Food Industry:** The vegan food industry can expand its offerings by incorporating more creative and visually appealing candies into its product portfolio, such as these plant-based jelly avocados. - **Ethical Food Industry:** The ethical food industry can seize opportunities to cater to conscious consumers by creating more cruelty-free candy options, like these Waitrose Jelly Avocados, that align with their values. ## Related on Trend Hunter - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Plant-Based Jelly Snacks](https://www.trendhunter.com/trends/plantbased-jelly-snacks.md) - [Sugar-Free Vegan-Friendly Jelly Mixes](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly.md) - [Plant-Based Springtime Gummy Candies](https://www.trendhunter.com/trends/katjes-wild-free.md) - [Vegan Gummy Candies](https://www.trendhunter.com/trends/starburst.md) - [Charming Chocolate Frogs](https://www.trendhunter.com/trends/chocolate-easter-frog.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Vegan Valentine's Day Treats](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles.md)