# Fall Feast Grocery Ads This Waitrose Grocery Ad Promotes Warm Hearty Food for the Cool Season By Ady Floyd | Published 2015-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waitrose-grocery References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-uk-grocers-lovely-ode-fall-will-make-you-want-fire-hot-cider-167638) & [waitrose](http://www.waitrose.com) London-based ad agency 'adam&eveDDB' created this cheerful ad for [Waitrose](https://www.trendhunter.com/trends/let-your-summer-side-out) grocery. As the cooler seasonal weather rolls in, this commercial shows that the best way to stay warm is to make delicious [home-cooked meals](https://www.trendhunter.com/trends/hellofresh-hello-dinner). The ad begins with a song about the cold weather while showing video clips of people braving the wind and rain. Many of the clips show people loading their cars with groceries or picking fresh vegetables from a field. The commercial then shows people indoors wearing cozy sweaters and cooking steaming hot meals for their family and friends. The [feel-good ad](https://www.trendhunter.com/trends/make-life-brighter) for Waitrose grocery ends with the phrase "Waitrose makes it the warmest season of the year." The images of comfort food and warm attire makes the audience feel happy and almost excited about the bitterly cold months ahead. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Comfort Food:** Opportunity for grocery stores to promote and sell seasonal ingredients for home-cooked meals during cooler weather. - **Cozy Home Cooking:** Opportunity for kitchenware and home appliance industries to offer products that promote and enhance cozy home cooking experiences. - **Feel-good Advertising:** Opportunity for ad agencies to create positive, uplifting ad campaigns that connect with audiences on an emotional level. ### Where This Applies - **Grocery Stores:** Grocery stores can leverage seasonal ingredients and comfort food to boost sales during colder months of the year. - **Kitchenware:** Companies in the kitchenware industry can promote products that enhance the cozy home cooking experience. - **Advertising:** Ad agencies can create feel-good ad campaigns that resonate with audiences and promote positive brand associations. ## Related on Trend Hunter - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md) - [Christmas Romcom Grocer Movies](https://www.trendhunter.com/trends/waitrose-the-perfect-gift.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Oven-Focused Baked Crisps Campaigns](https://www.trendhunter.com/trends/walkers-baked-commercial.md) - [Seasonal Grocer Ready-Meals](https://www.trendhunter.com/trends/winter-warming-dishes.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)