# Expanded Breakfast Deliveries Waitr and Denny's Join Forces for a National Partnership By Grace Mahas | Published 2021-10-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/waitr-and-dennys References: [nrn](https://www.nrn.com/technology/waitr-partners-denny-s-adding-more-options-breakfast-delivery) & [waitrapp](https://waitrapp.com/)  Waitr -- a leader in on-demand food ordering and delivery -- recently joined forces with the franchised full-service restaurant chain, [Denny's](https://www.trendhunter.com/trends/valuefocused-menu), to offer more delivery options. Waitr, along with Bite Squad and [Delivery Dudes](https://www.trendhunter.com/trends/burq-lastmile-delivery), will deliver from almost 400 [Denny’s](https://www.trendhunter.com/trends/dennys-and-good-fortune) locations, spanning Florida to Hawaii. The new partnership will also enable guests to order from Denny's new virtual brand, The Burger Den. “The addition of Denny’s creates yet a new level of convenience for our customers looking for their favorites, especially an early-morning meal,” said Carl Grimstad, CEO and Chairman of Waitr. “We have moved up start times for delivery to serve those looking for breakfast and are also staying open longer for the late-night crowd.” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Expanded Breakfast Delivery:** Companies are expanding their delivery services to include early morning breakfast options, creating an opportunity for other restaurant chains to join in and for startups to improve logistical operations for this niche time of day. - **Virtual Brands:** Denny's partnership with Waitr allows them to offer delivery of their new virtual brand, The Burger Den, highlighting the potential for other restaurant chains to develop virtual brands that cater to specific delivery markets. - **On-demand Food Ordering:** The partnership between Waitr and Denny's illustrates the continued popularity and expansion of on-demand food ordering and delivery, providing opportunities for startups to enter and disrupt the industry with innovative approaches. ### Where This Applies - **Food Delivery Services:** The partnership between Waitr and Denny's signals innovation opportunities for food delivery services to partner with more restaurant chains and expand their delivery options. - **Franchise Restaurants:** Franchise restaurants can capitalize on the trend of expanded breakfast delivery to increase revenue and improve customer convenience through partnerships with delivery services. - **Logistics and Supply Chain Management:** With the increasing demand for early morning delivery options, logistics and supply chain management startups have the opportunity to innovate and improve logistical efficiency for food delivery services during this niche time of day. ## Related on Trend Hunter - [Door-to-Door Florist Deliveries](https://www.trendhunter.com/trends/waitr.md) - [TikTok-Inspired Menu Items](https://www.trendhunter.com/trends/social-stars-influenced-menus.md) - [Creator Collaboration Menus](https://www.trendhunter.com/trends/dennys-menu-items.md) - [Convenience Store Delivery Apps](https://www.trendhunter.com/trends/rebel.md) - [Summertime QSR Delivery Promotions](https://www.trendhunter.com/trends/wendys-and-dashpass-by-doordash.md) - [Artisan-Inspired Diner Menus](https://www.trendhunter.com/trends/dennys-permanent-menu.md) - [QSR Drone Delivery Partnerships](https://www.trendhunter.com/trends/drone-delivery-1.md) - [All Day Diner Deals](https://www.trendhunter.com/trends/valuefocused-menu.md) - [Unlimited Breakfast Meal Deals](https://www.trendhunter.com/trends/endless-breakfast-deal.md)