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# Vintage Melancholy Editorials
Waiting In Vain by Aaron Feaver Boasts a 50s and 60s Vibe

By Sarah Robson | Published 2012-07-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/waiting-in-vain-by-aaron-feaver
References: [bentrovatoblog](http://bentrovatoblog.com/photography/waiting-in-vain-by-aaron-feaver/) & [feaverishphotography](http://feaverishphotography.com/)

Waiting in Vain by Aaron Feaver is a stunning story about a young woman who is waiting for her lover at a hotel. The man she waits for never shows up, and this casts a broken-hearted feeling upon the model's face.

The stylist Shannon Roxanna adorned the model in [colorful dresses, blouses, high-waisted shorts, blazers](https://www.trendhunter.com/trends/artless-forevers-fall-25) and thigh-high tights. The models hair by Yasuko Shapiro is parted to the side, and textured in the front. This [seductive and feminine editorial](https://www.trendhunter.com/trends/contemporary-femininity) has a [50s and 60s-inspired feel](https://www.trendhunter.com/trends/studio-nicholson-fw25), and the model is captured with red lipstick and bronzed cheeks.

The model is photographed along the staircase, dim hallways, bathroom and entranceway of the hotel. Aaron Feaver is a Los Angeles-based photographer, and this editorial represents his talent in the industry.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 83% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Fashion:** Opportunity for fashion brands to capitalize on the popularity of 50s and 60s aesthetics by creating clothes and accessories with a retro feel.
- **Nostalgic Photography:** Opportunity for photographers to create captivating editorial shoots that evoke feelings of nostalgia and longing.
- **Feminine Storytelling:** Opportunity for creative professionals to tell powerful stories through fashion editorials that highlight the emotions and experiences of women.

### Industries Being Reshaped

- **Fashion:** Fashion brands can embrace a vintage aesthetic and incorporate it into their designs to cater to the growing demand for nostalgic fashion.
- **Photography:** Photographers can specialize in capturing nostalgic and emotional moments through their editorial work, offering a unique and compelling perspective for clients.
- **Publishing:** Publishing companies can feature more storytelling-driven fashion editorials in their magazines to engage readers and showcase the artistic talents of photographers and stylists.

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