# Antibacterial Cotton Pillows The Waikite Pillow is Supplied to Major Five Star Hotels By Mishal Omar | Published 2017-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waikite References: [kickstarter](https://www.kickstarter.com/projects/1955264383/waikite-convert-your-bed-to-luxury-resort-in-sec) & [waikite](https://www.waikite.com/) The Waikite pillow was designed to bring the same [luxury of Five Star hotels](https://www.trendhunter.com/trends/emilys-pillow) and resorts into people's homes. The pillow was created by the avid traveler Crystal Chuah, who wanted to create a product that "blends luxury with affordability." After studying customer feedback, fabrics and types of pillows, Chuah came up with the concept and design of the Waikite pillow. The pillow is made up of cotton and has several qualities, including an [antibacterial material](https://www.trendhunter.com/trends/rest-and-noble), "breathability," a design that is suitable for any sleep position, and a self-adjusting feature for optimal comfort. The Waikite can also be directly washed in laundry machines. This pillow is able to combine the support of [health-focused pillows](https://www.trendhunter.com/trends/therapeutic-pillow) with the luxury of those offered in resort settings. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Luxury Affordability Blend:** The Waikite pillow combines luxury and affordability, offering consumers a high-quality product at an accessible price point. - **Antibacterial Materials:** The use of antibacterial materials in the Waikite pillow presents an opportunity for the development of other antibacterial products in the bedding industry. - **Self-adjusting Comfort:** The self-adjusting feature of the Waikite pillow highlights the potential for innovative designs that prioritize individualized comfort in the sleep product market. ### Where This Applies - **Hospitality:** Major five-star hotels and resorts can capitalize on the trend of antibacterial cotton pillows by offering them as a luxury amenity for their guests. - **Home Goods:** The Waikite pillow's luxury and affordability blend creates an opportunity for the home goods industry to cater to consumers seeking high-quality bedding at a reasonable price. - **Textiles:** The use of antibacterial cotton in the Waikite pillow opens up possibilities for the textile industry to explore innovative applications of antibacterial fabrics in various other products. ## Related on Trend Hunter - [Antimicrobial Pillow Covers](https://www.trendhunter.com/trends/pillowwrap.md) - [Breathable Moisture-Proof Pillows](https://www.trendhunter.com/trends/pause-sleep-copper-pillow.md) - [Supportive Machine-Washable Pillows](https://www.trendhunter.com/trends/heroic-sleep-pillow.md) - [Copper-Infused Cooling Gel Pillows](https://www.trendhunter.com/trends/copper-cooling-gel-pillow.md) - [Temperature-Regulating Pillows](https://www.trendhunter.com/trends/375-pillow.md) - [Sustainable Hotel Brand Pillows](https://www.trendhunter.com/trends/marriott-down-alternative-eco-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Environmentally Conscious Bamboo Pillows](https://www.trendhunter.com/trends/bamboo-down.md) - [Thermo-Regulating Cooling Pillows](https://www.trendhunter.com/trends/cooling-pillow1.md)