# Alcoholic Mouth Sprays The WAHH Quantum Sensations Provides a Drunken Instant Gratification By Meghan Young | Published 2012-05-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wahh-quantum-sensations References: [gizmag](http://www.gizmag.com/wahh-quantum-sensations-alcohol-spray/22458/) & [lelaboratoire.org](http://www.lelaboratoire.org/) The WAHH Quantum Sensations delivers a spray that simulates the feeling of being drunk almost immediately. Although it only provides about 0.075 ml of alcohol liquid, it claims to give the user a [brief moment of light-headedness](https://www.trendhunter.com/trends/non-alcoholic-afterdream) and distraction. Seemingly harmless, it would take 1,000 sprays to reach the alcohol level equivalent of that gained by drinking a typical alcoholic beverage. Each capsule only holds two milliliters of liquid. Developed by Harvard professor David Edwards, who previously created [similar](http://www.trendhunter.com/trends/aeroshot) [sprays](http://www.trendhunter.com/trends/le-whif), the WAHH Quantum Sensations container was designed by Philippe Starck. According to GizMag, "The aim was to provide the same agreeable sensation as comes with a sip of alcohol, but without the risk of becoming drunk." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Mouth Sprays:** The trend of alcoholic mouth sprays provides instant gratification of feeling drunk without consuming a significant amount of alcohol. - **Simulated Inebriation:** The trend of simulating drunkenness through innovative products like the WAHH Quantum Sensations presents disruptive opportunities in the beverage industry. - **Alternative Alcohol Consumption:** The trend of alternative forms of alcohol consumption, such as mouth sprays, offers disruptive innovation opportunities for companies looking to tap into new markets and consumer preferences. ### Sectors Adopting This - **Beverage:** The beverage industry can explore disruptive innovation opportunities by incorporating simulated inebriation products like alcoholic mouth sprays into their portfolio. - **Health and Wellness:** The health and wellness industry has potential to disrupt the traditional alcohol market by offering alternative and controlled ways of experiencing the sensations of alcohol, like mouth sprays. - **Technology:** The technology industry can capitalize on the trend of simulated inebriation by developing innovative delivery systems and devices for mouth sprays and similar products. ## Related on Trend Hunter - [Spray-Based Caffeine Alternatives](https://www.trendhunter.com/trends/energy-sprays.md) - [Concentrated Cocktail Spirit Sprays](https://www.trendhunter.com/trends/spirit-fragrances.md) - [Calming Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gaba-spirits.md) - [Adult Detoxification Drinks](https://www.trendhunter.com/trends/safety-shot.md) - [BAC-Reducing Beverages](https://www.trendhunter.com/trends/sure-shot.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Alcohol-Free Unwind Supplements](https://www.trendhunter.com/trends/sun-chaser.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Probiotic Breath Sprays](https://www.trendhunter.com/trends/ceelike.md)