# Dog-Friendly Baking Mixes Wagado Offers Dog Treat Mix That Pet Owners Can Bake Into Treats By Joey Haar | Published 2018-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wagado References: [producthunt](https://www.producthunt.com/posts/wagado) & [bakeforyourdog](https://bakeforyourdog.com/) Baked goods are so ridiculously delicious that people will willingly ruin their diets just for a taste, and Wagado is a startup that's helping pet owners give their dogs the same indulgence. The brand sells [dog treat mix](https://www.trendhunter.com/trends/magic-cookie) that's full of dog-safe, healthy ingredients for pups, and it also allows owners to bake up treats on their own (rather than having to purchase them at the [pet store](https://www.trendhunter.com/trends/santa-paws-milk-cookie-box) or supermarket). Dogs are notoriously experimental with the food — or non-food — that they eat. That said, most dogs still appreciate the finer things in the culinary world. Dogs might eat grass or poop, but they'll clearly get excited about something tasty and fit for humans. While standard baking might not be safe and certainly isn't healthy for dogs, Wagado's [dog treat baking mix](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites) is specifically tailored to their canine needs. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **DIY Dog Treats:** The trend of DIY dog treats using healthy ingredients is disrupting the pet food industry. - **Personalized Pet Food:** The trend of personalized pet food, such as treat mixes tailored to a dog's needs, offers a disruption to the mass-produced pet food industry. - **Healthy Pet Treats:** The trend of healthy pet treats made with natural ingredients is disrupting the traditional pet treat industry. ### Where This Applies - **Pet Food:** The pet food industry could benefit from creating more personalized, natural options for pet treats. - **Baking:** The baking industry, specifically for pet-focused products, has the opportunity to create more health-conscious recipes for dog treats. - **Home Delivery:** The home delivery pet food industry could benefit from offering customizable options, such as personalized dog treat mix kits. ## Related on Trend Hunter - [DIY Dog Treat Mixes](https://www.trendhunter.com/trends/dog-treat-mixes.md) - [Plant-Based Dog Treat Mixes](https://www.trendhunter.com/trends/pet-treat-mix.md) - [Dog-Friendly Sandwich Cookies](https://www.trendhunter.com/trends/wag-more-bark-less.md) - [Oven-Baked Dog Treats](https://www.trendhunter.com/trends/ovenbaked-dog-treats.md) - [Hand-Decorated Dog Cookies](https://www.trendhunter.com/trends/woofkies.md) - [Dog-Friendly Cake Bites](https://www.trendhunter.com/trends/ultimate-celebration-cake-bites.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md)