# Soft-Boiled Egg Burgers Lotteria Adds a New Wafu Hanjuku Tsukimi Zeppin Cheesenburger By Katherine Pendrill | Published 2024-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger References: [soranews24](https://soranews24.com/2024/08/29/new-wafu-torori-hanjuku-tsukimi-burgers-from-lotteria-are-an-edible-japanese-vocabulary-lesson/)  Lotteria is helping Japanese consumers celebrate tsukimi – the moon-viewing season that occurs in autumn each year – with some tasty new offerings: the Torori Hanjuku Tsukimi Fair Burgers and the Wafu Hanjuku Tsukimi Zeppin Cheeseburger. Just like their names, both of these burgers are a mouthful. The Torori Hanjuku Tsukimi Fair Burgers come in four different options, each of which features melty soft-boiled eggs and various different toppings. On the other hand, the Wafu Hanjuku Tsukimi Zeppin Cheeseburger features a premium burger patty topped with a savory teriyaki sauce, made from coarse-ground ginger and garlic, along with citrusy yuzu. This patty is then topped with four types of cheese (red cheddar, gouda, mascarpone, and parmesan), as well as a soft-boiled egg. Image Credit: Lotteria ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 9% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Fusion Burgers:** The combination of premium burger patties with traditional Japanese ingredients presents a unique fusion that appeals to foodies and cultural enthusiasts alike. - **Seasonal Food Offerings:** Leveraging cultural festivals like tsukimi to introduce seasonal, limited-time menu items can create a sense of urgency and exclusivity. - **Cheese Innovation in Fast Food:** Incorporating diverse cheese varieties into fast-food offerings can elevate the dining experience and attract cheese aficionados. ### Sectors Adopting This - **Fast Food:** Fast food chains can differentiate themselves by integrating local cultural elements and traditional flavors into their menu items. - **Gourmet Food:** The rise of gourmet fast food offerings bridges the gap between quick service and high-quality culinary experiences. - **Cultural Cuisine:** Innovative takes on cultural cuisine can provide global exposure and modern twists on traditional foods, appealing to a wider audience. ## Related on Trend Hunter - [Egg-Topped Moon Festival Burgers](https://www.trendhunter.com/trends/lotterria-tsukimi-burgers.md) - [Melty Simmered Beef Burgers](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers.md) - [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md) - [Celestial Burger Lineups](https://www.trendhunter.com/trends/tsukimi-moon-viewing-burgers.md) - [Autumnal Lunar Burgers](https://www.trendhunter.com/trends/mos-burger-tsukimi-focaccia.md) - [Moon Festival-Inspired Burgers](https://www.trendhunter.com/trends/mos-burger-2.md) - [Autumnal Japanese QSR Menus](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi.md) - [Hot Pot-Flavored Burgers](https://www.trendhunter.com/trends/lotteria-burgers.md) - [Creamy Moon-Viewing Pizzas](https://www.trendhunter.com/trends/tsukimi-pizza.md)