# Breakfast Preference Infographics This Map Divides the United States by Waffles or Pancakes By Charlotte Joyce Kidd | Published 2015-08-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/waffles-or-pancakes References: [washingtonpost](http://www.washingtonpost.com/news/wonkblog/wp/2015/08/21/waffles-or-pancakes-it-depends-on-where-you-live/) In honor of National Waffle Day, this informative map divides the States by their preference for either waffles or pancakes. Using crowd-sourced GPS data, a Washington Post blogger mapped out the concentration of IHOP and [Waffle House](https://www.trendhunter.com/trends/comparts-x-waffle-house) restaurants across all 50 states. He marked each state with clusters of hexagons to signify restaurant locations. Dark orange hexagons are high concentrations of [Waffle Houses](https://www.trendhunter.com/trends/chaco-x-waffle-house), navy hexagons are IHOP-heavy, and everything in between represents some combination of the two. Southern states seem to heavily favor Waffle House, especially around Atlanta, while [IHOPs](https://www.trendhunter.com/trends/thick-n-fluffy-french-toast) abound in the West. Just in case any hardcore foodie travelers plan their vacations based on waffles or pancakes, there's a map to help them out now. And no matter whether you're a waffles or pancakes person, enjoy the syrupy goodness of National Waffle Day. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast Preferences:** Disruptive innovation opportunity: Create a unique breakfast destination that offers a variety of waffle and pancake options to cater to both preferences. - **Location-based Preference Mapping:** Disruptive innovation opportunity: Develop a mobile app that uses crowd-sourced data to map out the concentration of different food preferences, allowing users to discover local restaurants that align with their tastes. - **Foodie Travel Trends:** Disruptive innovation opportunity: Launch a travel platform that curates vacation itineraries based on specific culinary preferences, enabling food enthusiasts to plan trips centered around their favorite dishes. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Create innovative food products that combine the flavors and textures of both waffles and pancakes, offering a new breakfast experience. - **Data Analytics:** Disruptive innovation opportunity: Develop advanced analytics tools that analyze crowd-sourced data to identify regional food preferences and help businesses tailor their offerings accordingly. - **Travel and Tourism:** Disruptive innovation opportunity: Build a platform that connects travelers with local food experiences, allowing them to immerse themselves in the culinary culture of a destination. ## Related on Trend Hunter - [Indulgent Diner Waffle Menus](https://www.trendhunter.com/trends/seasonal-waffle-menu.md) - [Patriotic Fruit-Packed Pancakes](https://www.trendhunter.com/trends/red-white-blueberry-pancakes.md) - [Pancake-Flavored Ice Creams](https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream.md) - [Cookie-Stuffed Belgian Waffles](https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle.md) - [Sweet Breakfast-Inspired Hotel Campaigns](https://www.trendhunter.com/trends/hampton-by-hilton.md) - [Pancake House Getaways](https://www.trendhunter.com/trends/eggo-house-of-pancakes.md) - [Southern Comfort Food Menus](https://www.trendhunter.com/trends/maple-butter-chicken-waffle.md) - [Waffle-Inspired Sandals](https://www.trendhunter.com/trends/chaco-x-waffle-house.md) - [Waffle-Made Breakfast Tacos](https://www.trendhunter.com/trends/mvp-waffle-tacos.md)