# Breakfast Waffle Sandwiches Boardwalk Waffles & Ice Cream Puts a New Spin on a Favorite Combo By Laura McQuarrie | Published 2017-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waffles-and-ice-cream References: [specialtyfood](https://www.specialtyfood.com/news/article/ice-cream-shop-serves-breakfast-flavors-waffles/) & [bizjournals](http://www.bizjournals.com/stlouis/news/2017/02/02/waffles-and-ice-cream-come-together-in-maplewood.html) Waffles and ice cream is a classic food pairing that's now being revisited in a new way at Boardwalk Waffles & Ice Cream in Maplewood, Missouri. Rather than simply serving its [thick Belgian waffles](https://www.trendhunter.com/trends/waffle-bites) with a scoop of ice cream on top, Boardwalk Waffles & Ice Cream is creating [breakfast ice cream sandwiches](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream). To push this idea even further, the ice cream that's sandwiched between freshly baked waffles comes in breakfast-inspired flavors like blueberry muffin and banana nut from [Serendipity](https://www.trendhunter.com/trends/instant-commerce-desserts) Homemade Ice Cream. In total, there will be 16 rotating ice cream flavors to choose from when ordering the unique Belgian waffle breakfast. Co-founder Eric Moore was inspired to launch this unique breakfast menu item after fond memories from childhood that involved visits to the Jersey shore boardwalk and eating ice cream sandwiches. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast Ice Cream Sandwiches:** Creating ice cream sandwiches with breakfast-inspired flavors and freshly baked waffles opens up opportunities for innovative dessert offerings. - **Rotating Ice Cream Flavors:** Offering a wide variety of rotating ice cream flavors gives customers the chance to try unique combinations and creates room for continuous menu innovation. - **Revisiting Classic Food Pairings:** Taking a fresh spin on classic food pairings, such as waffles and ice cream, can spark creativity and attract customers looking for new culinary experiences. ### Sectors Adopting This - **Food and Beverage:** Enhancing the breakfast experience with innovative dessert offerings like breakfast ice cream sandwiches can create a competitive edge in the food and beverage industry. - **Dessert and Ice Cream:** Rotating ice cream flavors and unique combinations can disrupt the dessert and ice cream industry by offering customers new flavors and experiences. - **Hospitality and Tourism:** Revisiting classic food pairings like waffles and ice cream can attract tourists and locals looking for unique culinary experiences, creating opportunities for hotels, restaurants, and tourist destinations. ## Related on Trend Hunter - [Cookie-Stuffed Belgian Waffles](https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle.md) - [Belgian Waffle Breakfast Sandwiches](https://www.trendhunter.com/trends/new-waffle-breakfast-sandwich.md) - [Brunch-Flavored Ice Creams](https://www.trendhunter.com/trends/baskin-robbins-1.md) - [Pancake-Flavored Ice Creams](https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream.md) - [Waffle-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/eggo-ice-cream-sandwiches.md) - [Breakfast-Inspired Ice Creams](https://www.trendhunter.com/trends/breakfast-ice-cream.md) - [Breakfast-Flavored Ice Creams](https://www.trendhunter.com/trends/breakfast-in-bed-ice-cream.md) - [Stroopwafel Ice Cream Sandwiches](https://www.trendhunter.com/trends/stroopwafel-ice-cream-sandwich.md) - [Grab-and-Go Waffle Sandwiches](https://www.trendhunter.com/trends/spicy-chicken-wafflewich.md)