<!-- canonical: https://www.trendhunter.com/trends/waffles-and-cream-puffs -->
<!-- robots: noindex -->

# Hybrid Dessert Donuts
Krispy Kreme Japan Now Makes Donuts Out of Waffles and Cream Puffs

By Laura McQuarrie | Published 2015-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waffles-and-cream-puffs
References: [brandeating](http://www.brandeating.com/2015/06/krispy-kreme-japan-turning-waffles-and-cream-puffs-into-donuts.html) & [krispykreme.jp](http://krispykreme.jp/index.html)

If you have ever wondered what happens when you cross donuts, waffles and cream puffs, [Krispy Kreme Japan](https://www.trendhunter.com/trends/cheerful-cheese) can now provide you with a most satisfying answer. The two new limited offerings from the donut maker include creations called 'Waffnuts' and 'Chounuts.'

Waffnuts are a cross between a Belgian waffle and a donut that boasts a light, crispy texture in one of three flavors: Strawberry, Almond and [Uji Matcha](https://www.trendhunter.com/trends/komedough-matcha-cream). On the other hand, the Lemon Cheese and Double Caramel Chounuts are made with a choux pastry batter, which gives them the same consistency as a cream puff or cruller.

The hybrid components of these new offerings from Krispy Kreme Japan doubles its chance of success, especially in a market where crossover donuts, desserts and food in general has become extremely popular.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 29% | Activity: 28% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Hybrid Desserts:** The combination of unexpected dessert components provides an opportunity for bakeries and dessert shops to innovate and create unique treats.
- **Crossover Products:** The popularity of crossover food items in Japan opens up opportunities for restaurants and food businesses to create exciting new fusion dishes.
- **Creative Flavors:** The use of non-traditional dessert flavors such as matcha and lemon cheese creates opportunities for flavor experimentation and differentiation.

### Sectors Adopting This

- **Bakery:** Bakeries can incorporate hybrid dessert trends to offer unique pastries and attract customers in a competitive market.
- **Food Service:** Restaurants and cafes can create new crossover food items and hybrid desserts to appeal to adventurous diners and stand out in the market.
- **Food Retail:** Food retailers can develop and market innovative and creative dessert products using non-traditional flavors and hybrid combinations.

## Related on Trend Hunter

- [Internationally-Inspired Cheese Donuts](https://www.trendhunter.com/trends/cheerful-cheese.md)
- [Japanese Rice Flour Donuts](https://www.trendhunter.com/trends/komedough.md)
- [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md)
- [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md)
- [Limited-Edition Harvest Season Donuts](https://www.trendhunter.com/trends/krispy-kreme-premium-nagoya-donuts.md)
- [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md)
- [Creamy Croissant-Style Donuts](https://www.trendhunter.com/trends/strawberries-cream-croissantstyle-donuts.md)
- [Artisan Autumnal Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-japan-autumn.md)
- [Creamy Biscuit Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-biscoff-doughnuts.md)