<!-- canonical: https://www.trendhunter.com/trends/waffle-menu -->
<!-- robots: noindex -->

# QSR Belgian Waffle Sandwiches
The White Castle Waffle Menu Includes Savory and Sweet Options

By Michael Hemsworth | Published 2017-08-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-menu
References: [chewboom](http://www.chewboom.com/2017/07/31/white-castle-unveils-new-menu-featuring-genuine-belgian-waffles/)

Using waffles as a burger bun might seem somewhat outlandish, but the new White Castle Waffle Menu from the [QSR](https://www.trendhunter.com/trends/crispy-chicken-slider) establishment promises to be a delicious and decadent series of options to enjoy. The waffles used by White Castle to create the various menu offerings are made from waffles that have been imported directly from [Belgium](https://www.trendhunter.com/trends/new-belgium-fruit-smash) to ensure that they are as authentic as possible.

The White Castle Waffle Menu includes the Waffles with [Nutella](https://www.trendhunter.com/trends/experiential-brand-cafs), Belgian Waffle Sundae, Spicy Breakfast Waffle Slide and the Chicken & Waffles Slider. Each of the various menu items will be available for a limited Tim at participating White Castle locations and come as an indulgent offering that is priced affordably at $4 each to make it accessible to all.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 46% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Waffle-bun Burgers:** Using waffles as burger buns presents a disruptive innovation opportunity in the fast-food industry, combining savory and sweet flavors.
- **Imported Belgian Waffles:** Importing Belgian waffles for QSR establishments provides a unique and authentic menu option, catering to consumers seeking high-quality and indulgent food experiences.
- **Affordable Indulgence:** Offering indulgent menu items at an affordable price point opens up a disruptive innovation opportunity in the QSR market, appealing to cost-conscious customers who crave luxury on a budget.

### Where This Applies

- **Fast Food:** Exploring waffle-bun burgers as a menu option can disrupt the fast-food industry by introducing new flavor profiles and indulgent experiences.
- **Import/export:** The importation of Belgian waffles creates disruptive innovation opportunities within the import/export industry, catering to the demand for specialty food products.
- **QSR (quick-service Restaurants):** Introducing affordable indulgent menu items like the White Castle Waffle Menu presents a disruptive opportunity within the QSR industry, appealing to a broader customer base looking for affordable luxury.

## Related on Trend Hunter

- [French Toast Breakfast Sandwiches](https://www.trendhunter.com/trends/french-toast-sliders.md)
- [Cookie-Stuffed Belgian Waffles](https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle.md)
- [Smoky Sausage QSR Sandwiches](https://www.trendhunter.com/trends/white-castle-menu-items.md)
- [Indulgent Diner Waffle Menus](https://www.trendhunter.com/trends/seasonal-waffle-menu.md)
- [Waffle-Based Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-and-waffle-sandwich.md)
- [Belgian Waffle Breakfast Sandwiches](https://www.trendhunter.com/trends/new-waffle-breakfast-sandwich.md)
- [Liège-Style Diner Waffles](https://www.trendhunter.com/trends/berry-waffle-slam.md)
- [Snacking-Friendly Chicken Sliders](https://www.trendhunter.com/trends/crispy-chicken-slider.md)
- [Thaw-and-Serve Waffle Products](https://www.trendhunter.com/trends/pillsbury-belgianstyle-waffle-carrier.md)