# Casual Dining-Inspired Potato Products The McCain Waffle Fries are Great with Any Meal By Michael Hemsworth | Published 2020-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-fries References: [talkingretail](https://www.talkingretail.com/products-news/frozen/mccain-adds-waffle-fries-to-range-14-09-2020/) & [mccain](https://www.mccain.com) The [McCain](https://www.trendhunter.com/trends/mccain-air-fryer-range) Waffle Fries are a new offering from the brand in the UK that are sure to help satisfy consumers who are looking for foods with a restaurant-inspired flavor. The fries are inspired by the lattice fries you'd find in a quick service restaurant and will enable consumers to recreate their favorite meals from the comfort of home. The fries will be available in convenience stores in 550 gram bags at a price point of £1.99. McCain Marketing Director Mar Hodge spoke on the McCain Waffle Fries saying, "We know that now, more than ever, consumers are shopping for the ‘at-home’ restaurant as families turn to replicating their favourite restaurant-style experiences at home and Waffle Fries are the perfect side or sharer to accompany these types of meals.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Restaurant-inspired Foods:** Creating convenient, at-home versions of restaurant-inspired dishes, like lattice fries, provides consumers with a taste of the dining-out experience in the comfort of their own home. - **Convenience Store Snacks:** Convenience stores are capitalizing on the demand for easy-to-make, flavorful snacks by offering products like McCain Waffle Fries, providing consumers with a convenient way to satisfy their cravings. - **At-home Dining Experiences:** With more people opting to dine at home, products like McCain Waffle Fries allow consumers to recreate their favorite restaurant meals, shifting the dining experience from out-of-home to in-home. ### Sectors Adopting This - **Frozen Foods:** The frozen food industry can tap into the demand for restaurant-inspired flavors by offering innovative products like McCain Waffle Fries that bring the enjoyable and convenient dining experience to people's homes. - **Convenience Stores:** Convenience stores have an opportunity to attract customers seeking quick and tasty snacks by stocking products like McCain Waffle Fries, enabling people to easily enjoy restaurant-inspired flavors on-the-go. - **Food Retail:** Food retailers can leverage the trend of at-home dining experiences by offering products like McCain Waffle Fries that allow consumers to replicate their favorite restaurant meals, providing a unique selling point for their establishments. ## Related on Trend Hunter - [Family-Friendly Air Fryer Products](https://www.trendhunter.com/trends/mccain-air-fryer-range.md) - [Waffle-Flavored Potato Fries](https://www.trendhunter.com/trends/maple-city-waffle.md) - [Shareable Potato Foodservice Products](https://www.trendhunter.com/trends/mini-mashers.md) - [Slow-Baked Potato Products](https://www.trendhunter.com/trends/baby-hasselbacks.md) - [Air Fryer-Approved Frozen Fries](https://www.trendhunter.com/trends/mccain-air-fryer.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Low-Fat Ready-to-Bake Fries](https://www.trendhunter.com/trends/skinny-fries.md) - [Eco Air Fryer Fries](https://www.trendhunter.com/trends/skinon-fries.md) - [Frozen Homemade-Inspired Potato Wedges](https://www.trendhunter.com/trends/crispy-wedges.md)