# Waffle-Stuffed Chicken Sandwiches KFC Australia's New Waffle Double Features Two Chicken Buns By Katherine Pendrill | Published 2024-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-double References: [brandeating](https://www.brandeating.com/2024/06/kfc-australia-new-waffle-double.html)  [KFC Australia](https://www.trendhunter.com/trends/kfc-australia-pizza-double) is serving up sweet and savory this summer with the debut of its creative new Waffle Double sandwich. Many will be familiar with KFC's infamous [Double Down](https://www.trendhunter.com/trends/gravy-double-down), which is a sandwich that swaps the buns for two pieces of fried chicken. The new Waffle Double puts an even more creative twist on the Double Down by adding a [fluffy Belgian waffle](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles) into the mix. This means that the new sandwich consists of a soft Belgian waffle, crispy bacon, and smoky maple mayo sandwiched between two Original Crispy double-breaded chicken filets. While the Waffle Double is a new innovation in Australia, KFC has introduced a similar sandwich in Canada back in 2018, and in both Singapore and New Zealand in 2020. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 84% | Activity: 92% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory-sweet Fusion:** The combination of savory fried chicken and sweet Belgian waffles presents an opportunity for innovative flavor pairings in fast food. - **Protein-centric Sandwiches:** Replacing traditional buns with high-protein options like fried chicken filets caters to the growing demand for protein-rich meals. - **Global Menu Variations:** Introducing location-specific menu items like the Waffle Double shows potential for global fast-food chains to diversify their offerings based on regional tastes. ### Industries Being Reshaped - **Fast Food:** The fast food industry can tap into the trend of innovative, indulgent sandwiches to draw in customers seeking new and exciting menu items. - **Food Innovation:** The evolving landscape of food innovation encourages culinary experimentation with unconventional ingredient combinations. - **QSR (quick Service Restaurants):** Quick Service Restaurants can benefit from creating unique, limited-time offerings that generate buzz and increase customer engagement. ## Related on Trend Hunter - [Hybrid Condiment-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-double-down.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md) - [Fried Chicken Burger Buns](https://www.trendhunter.com/trends/eggzinger-double-down.md) - [Spiced Honey Chicken Sandwiches](https://www.trendhunter.com/trends/hot-honey-double-down.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [Waffle-Based Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-and-waffle-sandwich.md) - [Cheesy Chicken Bun Sandwiches](https://www.trendhunter.com/trends/cheesy-mushroom-zinger-double-down.md) - [Celebratory Ramen Chicken Sandwiches](https://www.trendhunter.com/trends/samyang-buldak-double-down.md)