# Waffled Fried Chicken Sandwiches KFC's Waffle Double Down is an Outrageous Take on Fried Chicken By Katherine Pendrill | Published 2018-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-double-down References: [brandeating](http://www.brandeating.com/2018/03/kfc-introduces-new-waffle-double-down-in-canada.html) & [newswire](https://www.newswire.ca/news-releases/kfcs-iconic-double-down-returns-to-canada-with-a-brand-new-twist-677622913.html) While the [KFC's](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich) Double Down sandwich is already an impressive culinary feat, now the fast food chicken chain is upping the ante with its new [Waffle](https://www.trendhunter.com/trends/waffle-double) Double Down. Available only in Canada, the new sandwich is an outrageous take on the beloved combination of [fried chicken and waffles](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles). Just like the original Double Down, the new Waffle Double Down swaps sandwich bread for two crispy pieces of fried chicken. However, instead of bacon and cheese, the new take on the sandwich features a fluffy Belgian waffle and a hint of maple aioli sauce in the middle. The result is a sweet and salty sandwich that is not for the faint of heart and certainly not for vegetarians. Though this is not the first time the chain has experimented with its fried chicken sandwich, the new version is the first to feature a waffle in the center. Image Credit: *KFC Canada.* ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Waffled Fried Chicken Sandwiches:** The trend of incorporating waffles into fried chicken sandwiches offers opportunities for innovative flavor combinations and unique dining experiences. - **Outrageous Fast Food Mash-ups:** The trend of creating over-the-top and indulgent fast food combinations provides opportunities for brands to surprise and delight customers with unexpected flavor profiles. - **Regional Fast Food Offerings:** The trend of fast food chains offering region-specific menu items allows for localized innovation and catering to specific tastes and preferences. ### Who This Affects Most - **Fast Food:** Fast food chains can leverage the trend of waffled fried chicken sandwiches to attract customers with unique menu items and drive sales. - **Food and Beverage:** The trend of outrageous fast food mash-ups presents opportunities for food and beverage companies to create and market novel products that cater to adventurous eaters. - **Restaurant:** Restaurants can capitalize on the trend of regional fast food offerings by incorporating unique and familiar flavors into their menus, appealing to customers' nostalgia and curiosity. ## Related on Trend Hunter - [Waffle-Based Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-and-waffle-sandwich.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md) - [Fried Chicken Burger Buns](https://www.trendhunter.com/trends/eggzinger-double-down.md) - [Hybrid Condiment-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-double-down.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [Spiced Honey Chicken Sandwiches](https://www.trendhunter.com/trends/hot-honey-double-down.md) - [Revived Protein-Packed QSR Sandwiches](https://www.trendhunter.com/trends/the-kfc-double-down.md) - [Cheesy Chicken Bun Sandwiches](https://www.trendhunter.com/trends/cheesy-mushroom-zinger-double-down.md)