# Waffle Donut Desserts Chicago's Waffle Cafe's Wonut Combines a Breakfast Staple and Sugary Treat By Alyson Wyers | Published 2014-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-donut References: [thatsnerdalicious](http://www.thatsnerdalicious.com/food-porn/meet-the-wonut-waffle-donut-love-child/) & [wafflescafechicago](http://wafflescafechicago.com/index.html) The waffle donut, or wonut, could be the next big thing in terms of confectionary combination crazes. Available at Chicago's [Waffle Cafe](https://www.trendhunter.com/trends/chaco-x-waffle-house), the waffle donuts come in a variety of flavors and toppings including red velvet, sprinkles, chocolate, frosting and glazed. The miniature waffles appear to be deep fried, as one would with a regular donut, and is dressed like a donut as well. This mouth-watering treat is ideal for foodies who have grown tired of the cronut ([a croissant and donut hybrid](https://www.trendhunter.com/trends/tanghulu-mochi-donut)), as well as anyone who has a sweet tooth. The waffle donut could be enjoyed as a sugary snack, a delicious dessert or at breakfast to kickstart your day. Here is hoping the wonut catches on in other parts of the world outside of Chicago. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Confectionary Combinations:** Opportunities to combine two or more classic treats could yield new hybrid desserts sure to catch consumers' attention. - **Breakfast Innovations:** Innovative breakfast options such as the wonut can offer breakfast-only establishments new ways to appeal to customers craving something unusual. - **Sugary Indulgences:** Indulgent, sweet snacks, such as the wonut, offer new ways for confectionary businesses to tap into the evergreen desire for sticky, sugary goodness. ### Industries Being Reshaped - **Bakery:** Bakeries can innovate and collaborate with other confectionary businesses to offer hybrid products like the wonut that cater to a wider range of consumers. - **Food Service:** Restaurants and other food service businesses can use creative new breakfast products like the wonut to differentiate themselves from competitors and attract new customers. - **Specialty Foods:** Specialty food purveyors can experiment with unique, indulgent snack offerings like the wonut to add to their product lines and appeal to local audiences. ## Related on Trend Hunter - [All-Day Waffle Bites](https://www.trendhunter.com/trends/waffle-bites.md) - [Savory Croissant-Waffle Dishes](https://www.trendhunter.com/trends/croffle-house.md) - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md) - [Cookie-Stuffed Belgian Waffles](https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle.md) - [Dutch Cookie-Topped Donuts](https://www.trendhunter.com/trends/stroopwafel-donut.md) - [Snacking-Friendly Waffle Desserts](https://www.trendhunter.com/trends/fried-waffle-wedge-basket.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Chocolate Pistachio Waffles](https://www.trendhunter.com/trends/dubai-chocolate-waffle.md)