# Caffeine-Filled Ice Cream Cones Dayne Levinrad Uses Waffle Cones to Hold Creamy Espresso Drinks By Riley von Niessen | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-cones References: [designtaxi](http://www.designtaxi.com/news/386475/South-African-Caf-Creatively-Serves-Up-Coffee-In-A-Specially-Made-Cone/) & [lostateminor](http://www.lostateminor.com/2016/05/31/coffeeinacone-is-apparently-going-to-become-the-worlds-most-instagrammable-coffee/) Johannesburg barista Dayne Levinrad decided to serve his caffeine in waffle cones at [The Grind](https://www.trendhunter.com/trends/grind-x-pokmon-range) cafe. He created the hashtag #CoffeeInACone to give his innovative idea more exposure on social media, drumming up more consumers for the shop as his [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding)-worthy waffle cone coffees made their way around the web. Not only do the waffle cones offer a unique cup to carry your coffee in, each one is coated in a [velvety chocolate](https://www.trendhunter.com/trends/mocha-melts) that melts in your mouth as you drink. As normal waffle cones were too thin to hold the liquid for a long period of time, Dayne Levinrad decided to create his own variation that wouldn't be. The cones hold the hot drinks for up to 10 minutes -- however this amount of time likely isn't necessary anyway. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Coffee-in-a-cone:** The trend of serving coffee in waffle cones offers a unique and Instagram-worthy experience that attracts consumers. - **Social Media Exposure:** The use of hashtags and social media platforms like Instagram help generate buzz and attract customers to innovative food and beverage concepts. - **Enhanced Cone Design:** The development of sturdier waffle cones capable of holding hot drinks for an extended period presents opportunities for creating new beverage experiences. ### Where This Applies - **Cafes and Coffee Shops:** Cafes and coffee shops can leverage the Coffee-In-A-Cone trend to differentiate themselves and create memorable experiences for customers. - **Food and Beverage:** The use of unique serving methods like waffle cones can disrupt the traditional food and beverage industry by offering innovative and visually appealing options. - **Social Media Marketing:** The Coffee-In-A-Cone trend highlights the importance of utilizing social media platforms to promote and create online buzz for new food and beverage concepts. ## Related on Trend Hunter - [Butter Cookie-Based Cones](https://www.trendhunter.com/trends/butter-cookie-cones.md) - [S'mores-Flavored Waffle Cones](https://www.trendhunter.com/trends/smore-cone.md) - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Caramel-Dipped Waffle Cones](https://www.trendhunter.com/trends/salted-caramel-dipped-waffle-cone.md) - [Cookie-Made Ice Cream Treats](https://www.trendhunter.com/trends/hagendazs-butter-cookie-cone.md) - [Chocolate-Filled Mini Waffle Treats](https://www.trendhunter.com/trends/langtins-coneys.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Dubai-Style Waffle Cone Bites](https://www.trendhunter.com/trends/dubai-cones.md) - [Ganache-Filled Dessert Cones](https://www.trendhunter.com/trends/truffle-cones.md)