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# Hybrid Waffle-Brownies
This Recipe Transforms Ordinary Boxed Brownies into Decadent Waffles

By Christopher Magsambol | Published 2015-08-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/waffle-brownie
References: [popsugar](http://www.popsugar.com/food/Quick-Easy-Brownie-Waffle-Recipe-38171865) & [youtu.be](https://youtu.be/72vBxO608qQ)

The traditional breakfast favorite is getting a chocolate-inspired makeover with a hybrid waffle-brownie. From savory chicken and waffles to endless dessert combinations, waffles are now used a variety of ways. In honor of National Waffle Day, here is an one of the easiest DIY waffle-brownie recipes.

This simple DIY teaches you how to make waffles using an unlikely source -- boxed brownies. The initial steps of the recipe is exactly the same as the box instructions, just add an extra egg. Scooping a third at a time, place the brownie mix in a waffle pan for five minutes and cook with the lid closed.

After the five minutes, remove the brownie and the brownie-waffle transformation is complete. This simple DIY reconstruction lets you enjoy yet another variation of the waffle, this time with a brownie base.

The next step is to smother your brownie-waffle with your favorite toppings, whipped cream, syrup, fresh fruit and even ice cream for a decadent, simple DIY dessert.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 5% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Hybrid Desserts:** The combination of two classic desserts, like waffle-brownies, provides an opportunity for unique and indulgent hybrid desserts that can attract consumers.
- **Alternative Uses for Boxed Mixes:** Finding new ways to use pre-packaged baking mixes, such as turning brownie mix into waffle batter, creates an opportunity for convenience and creativity in the kitchen.
- **Personalized DIY Desserts:** Allowing consumers to customize their own desserts, like adding their favorite toppings to brownie-waffles, taps into the trend of personalized and interactive food experiences.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can explore and capitalize on the trend of hybrid desserts by creating innovative products that combine two or more classic treats.
- **Baking and Mixes:** The baking and mixes industry can expand its product offerings by promoting alternative uses for their pre-packaged mixes, like using brownie mix for other recipes, including waffles.
- **Food Service:** Restaurants and cafes can incorporate personalized DIY desserts, such as brownie-waffles with various toppings, into their menu offerings to attract customers seeking customizable and interactive food experiences.

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