# Waffle-Themed Chain Stores The Decor of the Chain 'Waffee' is Inspired by its Primary Food By Mishal Omar | Published 2016-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/waffee References: [thedieline](http://www.thedieline.com/blog/2016/9/26/waffee-belgian-waffle-and-coffee-chain) & [heckerguthrie](http://heckerguthrie.com/) Waffee is a chain store based in Melbourne, Australia and its restaurant spaces were designed in a collaboration between 'A Friend of Mine,' the architects 'Hecker Guthrie' and the 'Foolscap Studio.' The space has a look that combines a playful aesthetic with one that is more sophisticated, with primarily muted colors that are decorated with various gold accents throughout the stores. Waffee's logo is gold in color and takes the rough form of a waffle, with the name of the store fused with the "grids" of the waffle. A quirky raccoon character holding waffles in various positions decorates the store's packaging and acts as art on its walls. Waffee manages to forgo the standard design schemes that are seen in other chain stores for a more authentic, coffee house vibe. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Playful-sophisticated Aesthetic:** Opportunity for other chain stores to create a design that combines playful and sophisticated aesthetics to stand out from competitors. - **Gold Accents in Decor:** Opportunity for interior design companies to incorporate gold accents in decor to add luxury and elegance to spaces. - **Authentic Coffee House Vibe:** Opportunity for coffee chains to create a more authentic and cozy atmosphere to attract customers. ### Sectors Adopting This - **Chain Stores:** Opportunity for chain stores in various industries to revamp their design to create a unique and memorable customer experience. - **Interior Design:** Opportunity for interior design companies to offer services that specialize in creating playful and sophisticated aesthetics. - **Coffee Chains:** Opportunity for coffee chains to differentiate themselves from competitors by focusing on creating an authentic and welcoming atmosphere. ## Related on Trend Hunter - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Japan-Inspired Hybrid Bakeries](https://www.trendhunter.com/trends/milan-bakery.md) - [Colorfully Interior Designed Cafes](https://www.trendhunter.com/trends/lackawanna-caf.md) - [Mindful Design Kitchen Appliances](https://www.trendhunter.com/trends/hapffe-waffle-maker.md) - [Snacking-Friendly Waffle Desserts](https://www.trendhunter.com/trends/fried-waffle-wedge-basket.md) - [Retro 70s-Style Cafe Designs](https://www.trendhunter.com/trends/superfreak-cafe.md) - [Two-Dimensional Japanese Restaurants](https://www.trendhunter.com/trends/waku-waku.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Artificial Textural Cafe Interiors](https://www.trendhunter.com/trends/hahouse-cafe.md)