# Holiday-Themed Sandwich Cookies These Voortman Wafers and Cookies Offer Festive Flavor By Michael Hemsworth | Published 2022-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wafers-and-cookies References: [brandeating](https://www.brandeating.com/2022/10/voortman-reveals-2022-holiday-wafers-and-cookies-line-up.html) & [voortman](https://voortman.com/?lang=enc)  These Voortman wafers and cookies are being introduced for the 2022 holiday season to help add in a touch of festive flavor to any dessert spread or for everyday snacking. The products come in the new [Candy Cane Flavored Wafers](https://www.trendhunter.com/trends/candy-cane-baton-wafer-cookies) and the Eggnog Flavored Wafers, which are arriving alongside the returning Chocolate Mint Flavored Wafers, Gingerbread Cookies, Holiday Treats, Holiday Gingerbread Cookies, Holiday Gingerbread Cookies and [Assorted Festive Cookies](https://www.trendhunter.com/trends/seasonal-assortment). The products come as the brand's largest seasonal launch to date with ample options for consumers to pick up for themselves or to serve to guests. The seasonal Voortman wafers and cookies come in pack sizes from 10.6-ounces to 12.3-ounces, and are arriving on store shelves in both the US and in Canada. Image Credit: Voortman ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 12% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Snacks:** Voortman's holiday-themed wafers and cookies provide opportunities for innovative seasonal snacking options. - **Limited-time Flavor Offerings:** The introduction of candy cane and eggnog flavored wafers create opportunities to capitalize on consumer excitement for seasonal flavors. - **Expanding Seasonal Offerings:** The brand's largest seasonal launch to date offers opportunities for further expansion of seasonal product lines. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can innovate by introducing more seasonal or holiday-themed products that cater to seasonal demand. - **Retail:** Retail industry can stock up on seasonal products like the holiday-themed wafers and cookies to serve consumer demands. - **Hospitality:** Hotels and restaurants can incorporate new seasonal flavors in their menu offerings to stay relevant and up-to-date with trending seasonal products. ## Related on Trend Hunter - [Autumnal Wafer Snack Cookies](https://www.trendhunter.com/trends/autumn-wafers.md) - [Autumnal Variety Cookie Packs](https://www.trendhunter.com/trends/fall-favorites-cookies.md) - [Snack-Ready Wafer Cookies](https://www.trendhunter.com/trends/snack-size-wafers.md) - [Christmasy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-festive-cookies.md) - [Holiday Flavored Wafer Treats](https://www.trendhunter.com/trends/loacker-winter-edition.md) - [Holiday Cookie Line Additions](https://www.trendhunter.com/trends/peppermint-cocoa-cookie.md) - [Convenient Christmas Cookie Collections](https://www.trendhunter.com/trends/chip-city-cookies-holiday-range.md) - [Expansive Seasonal Cookie Ranges](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies.md) - [Limited-Edition Fruit-Flavored Wafers](https://www.trendhunter.com/trends/fruitflavored-wafers.md)