# Wholegrain Wafer Chocolates Kit Kat's Mini Bars Appeal to Health-Conscious Consumers By Laura McQuarrie | Published 2021-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wafer-chocolates References: [soranews24](https://soranews24.com/2021/03/05/graham-cracker-kitkats-new-wholewheat-biscuit-variety-debuts-in-japan/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000205.000004158.html) For consumers in Japan, those who want a healthier take on Kit Kat's wafer chocolates will appreciate being able to get their hands on mini bars made with wholewheat biscuits. The new wholewheat biscuits were specifically developed to provide the familiar experience of a Kit Kat chocolate, and pieces of the biscuits are also added to the chocolate casing. In Japan, wholegrain flour has become popular for its health benefits and the new wafer chocolates aim to capture the interests of health-conscious consumers. Looking to the future, Nestlé plans to develop wafer chocolate bars with even more better-for-you ingredients and reduced sugar, all the while offering the same crispy, crunchy experience that fans have come to know and appreciate. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Wholegrain Confectionery:** Developing health-focused confectionery products using wholegrain flour or other better-for-you ingredients. - **Reduced Sugar Sweets:** Developing low or reduced sugar confectionery products that still offer the same taste and experience as the original. - **Healthy Snacking:** Creating and marketing healthier snacking options to appeal to health-conscious consumers. ### Who This Affects Most - **Confectionery Industry:** Opportunities for companies within the confectionery industry to create healthier products using innovative ingredients. - **Food Industry:** The trend towards healthier snacking options present opportunities for food companies to move into the confectionery market with new products. - **Retail Industry:** Stores selling confectionery products could capitalize on the growing demand for better-for-you snacks and promote these products to health-conscious consumers. ## Related on Trend Hunter - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Mini Chocolate Treat Ranges](https://www.trendhunter.com/trends/kitkat-minis.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md)