# Chocolate-Covered Protein Wafers Good & Fit's Protein Wafer Bars Boast Five Grams of Sugar or Less By Laura McQuarrie | Published 2018-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wafer-bars References: [projectnosh](https://www.projectnosh.com/food-wire/2018/healthy-food-brands-launch-good-fit-protein-wafer-bar/) & [goodandfit](http://www.goodandfit.com/) At the Sweets & Snacks Expo, Healthy Food Brands announced the launch of its Good & Fit protein wafer bars, which will be available in indulgent flavors like Chocolate, Mint Chocolate, Peanut Butter and Vanilla. Depending on the flavor, the [crunchy bars](https://www.trendhunter.com/trends/protein-crunchy-bar) will contain between 13 to 14 grams of protein and just four to five grams of sugar and no trans fats. The [high-protein, low-sugar bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars) are set to appeal to the on-the-go consumer who is looking for a source of protein along with an eating experience that is rich in flavor and texture. As an alternative to producing protein powders and shakes that expressly target the gym-goer, brands are creating [protein-rich cookies, cakes and confections](https://www.trendhunter.com/trends/prime-bites-protein-brownies) for the average consumer looking for on-the-go nourishment. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-rich Snacks:** Brands are creating protein-rich snacks for average consumers looking for on-the-go nourishment. - **Low-sugar Indulgent Foods:** Brands are creating indulgent foods with less sugar to cater to health-conscious consumers. - **Innovative Protein Sources:** Brands are testing and experimenting with new protein sources for snack products. ### Sectors Adopting This - **Food and Beverage:** Food and beverage industry can create protein-rich snacks and indulgent foods for health-conscious consumers. - **Sports and Fitness:** Sports and fitness industry can utilize innovative protein sources to create new gym supplements. - **Packaged Snacks:** Packaged snacks industry can create on-the-go protein-rich snacks to cater to busy consumers. ## Related on Trend Hunter - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Wafer Protein Bars](https://www.trendhunter.com/trends/wafer-protein.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Protein-Packed Wafer Snack Bars](https://www.trendhunter.com/trends/lenny-larrys-dipd-wafer-bar.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md)