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# Devilish Anniversary Apparel
Wacko Maria is Celebrating Its Flagship's Birthday with a New Series

By Riley von Niessen | Published 2016-09-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wacko-maria
References: [highsnobiety](http://www.highsnobiety.com/2016/09/07/wacko-maria-neck-face-anniversary-collection/) & [wackomaria.co.jp](http://wackomaria.co.jp/)

Wacko Maria, a clothing store that's based in Japan, created a flagship store back in 2015 titled 'Paradise Tokyo.'

With the flagship having been around for one year now, the company has released a collection of new apparel to tribute its success. Only available in a [limited edition](https://www.trendhunter.com/trends/takashi-murakami-tee), Wacko Maria's line was created with the help of 'Neck Face,' a [graffiti artist](https://www.trendhunter.com/trends/subware) who's well-known for his stylings of a cartoon demon.

As a means to make the artist's contribution especially known, Wacko Maria is set to feature a gallery of his work at its Paradise Tokyo store -- granting Neck Face more exposure and increasing consumer excitement towards its new apparel. Included are a number of t-shirts and hoodies, jackets, button-ups and long-sleeves.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 43% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Limited Edition Apparel:** Opportunity for brands to create limited edition collections to celebrate milestones and increase consumer excitement.
- **Collaborations with Artists:** Opportunity for brands to collaborate with artists and leverage their unique styles to create unique apparel collections.
- **In-store Art Galleries:** Opportunity for retailers to feature art galleries within their stores, increasing brand exposure and creating an immersive shopping experience.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can explore limited edition collections and collaborations with artists to drive customer engagement and boost sales.
- **Art and Design:** Artists and designers can create unique apparel collections in collaboration with brands, showcasing their work to a wider audience.
- **Visual Merchandising:** Visual merchandisers can incorporate in-store art galleries to enhance the retail experience and create a memorable environment.

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