# Sophisticated Speakeasy Editorials GRIND Magazine Showcases the Wacko Maria SS 2014 Collection By Vasiliki Marapas | Published 2014-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wacko-maria-ss-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/07/07/wacko-maria-spring-summer-2014-editorial-by-grind-magazine/) & [wackomaria.co.jp](http://www.wackomaria.co.jp/) GRIND Magazine is showcasing the Wacko Maria SS 2014 collection in a gritty new editorial, set in an after-hours joint. Even in the lackluster lighting of the dingy bar, the magnificent quality of the Japanese brand's [tailored pieces](https://www.trendhunter.com/trends/fw25-workwear) is obvious. Aside from being brilliantly made, the pieces each have a idiosyncratic personality. Stripes, [animal print](https://www.trendhunter.com/trends/wildest-ones-yet) and pin-up girls of bygone days embellish the collection, while a reinterpretation of the classic [pin-stripe suit](https://www.trendhunter.com/trends/g9) is one of the collection's stand-out features. The emerging label is similar to brands such as Fuct and WTAPS, although it has its own distinctive genetic makeup. Overall, the collection lives up to the brand's name by being bizarre ad quirky in the best way possible. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Tailored Pieces:** Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for tailored pieces in the fashion industry. - **Idiosyncratic Personality:** Disruptive innovation opportunity: Integrate augmented reality technology to allow customers to customize their clothing with unique and personalized designs. - **Gritty Aesthetic:** Disruptive innovation opportunity: Develop virtual reality platforms that recreate the atmosphere and experience of a gritty speakeasy, allowing customers to shop for clothing in a unique and immersive setting. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilize artificial intelligence and machine learning algorithms to predict and personalize fashion trends for customers, enhancing their shopping experience. - **Textile:** Disruptive innovation opportunity: Implement blockchain technology to track and trace the entire supply chain of textiles, ensuring transparency, sustainability, and ethical practices. - **Retail:** Disruptive innovation opportunity: Introduce interactive smart mirrors in retail stores, providing customers with personalized recommendations, virtual try-on features, and seamless online-offline shopping integration. ## Related on Trend Hunter - [Anniversary Barber Polos](https://www.trendhunter.com/trends/mr-brothers-cut-club.md) - [Reimagined Harrington Jackets](https://www.trendhunter.com/trends/g9.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Cinematic Film-Inspired Apparel](https://www.trendhunter.com/trends/stand-by-me.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)